B2B Marketing Leaders

Drive A Customer-Obsessed Strategy For Growth

Heightened buyer expectations have raised the stakes for B2B marketers. As buyers take control of the purchasing process, marketing leaders must align their peers across functions to provide an exceptional experience that delivers value at every touchpoint. Achieving this takes a relentless customer focus — and the courage to break away from familiar approaches.

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Challenges We Can Help You Tackle

Developing and executing a sound, long-term marketing strategy that advances corporate growth goals is no small feat — particularly in today’s rapidly changing B2B market environment. Forrester can help you navigate shifting dynamics and build a foundation for long-term growth that’s rooted in customer value.

Guide

Envision The Future And Prepare

Predictions 2025: B2B Marketing And Sales Leaders

Report

Develop An Adaptive Marketing And Investment Plan

Budget Planning Guide 2025: B2B Marketing Executives

Toolkit

Prove Marketing's Business Impact

Capture The True Value Of Marketing: A B2B Marketing Leader’s Toolkit

Guide

Drive Customer-Centered Alignment

Anchor Revenue Growth In Customer Value

Guide

Connect Marketing Planning And Strategy

Seven Steps To An Effective Annual Marketing Plan

Guide

Gain A Competitive Edge

Generative AI: A Pragmatic Guide For B2B CMOs

Cut Through Complexity And Deliver Growth

The stakes are high for today’s B2B marketing leaders. Hear how Forrester Decisions can help you break through to buyers, demonstrate the value of marketing, and stay ahead of change in an evolving B2B market.

Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value — both to existing and future customers. Our Forrester Decisions B2B marketing services can help you transform key functional areas into engines for growth.

B2B Marketing Executives

Envision and execute a marketing strategy that drives measurable impact on growth, retention, and advocacy.

Demand & ABM

Improve targeting, engaging, and enabling buying groups — transforming the daily hunt for leads into optimized paths for growth.

Portfolio Marketing & Product

Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.

Revenue Operations

Drive customer-centered alignment to turbocharge the growth engine and accelerate revenue and profitability.

Forrester Market Insights

Forrester Market Insights equips leaders with objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate in a rapidly changing B2B market.

What Our Clients Are Saying

Dun & Bradstreet

How Dun & Bradstreet Aligns For Customer Centricity

Customer centricity is a guiding principle for Dun & Bradstreet. Learn how Forrester worked with D&B to align its campaign strategy and messaging around customer needs.

Siemens AG

Building A Future Fit Company With Siemens AG

Learn how Forrester supported Siemens AG in the development of its new open business platform to guide customers’ digital transformations.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events for B2B Marketing Leaders

Blogs

Blog

“AI Responsibly” With GenAI In Martech

Jessica Liu 1 day ago
Decades ago, the alcohol industry launched its ubiquitous “Drink responsibly” marketing campaign. In 2024, it’s time to “AI responsibly” in marketing technology (martech).
Blog

Revenue Operations: Hot Topics From B2B Summit EMEA 2024

Simon Daniels 3 days ago
Read this blog for revenue operations hot topics from the ever-popular analyst sessions at this year’s Forrester B2B Summit EMEA.
Blog

Call For Entries: Forrester 2025 B2B Summit North America Awards

Matthew Selheimer October 30, 2024
Do you have a success story on transforming your company or function in the service of customers? We would love to hear from you if so. Submit your story for a chance to be honored on the B2B Summit mainstage.
Blog

Red Flags Revealed: Navigating The Path To B2B Operational Excellence

Laura Cross October 28, 2024
This blog explores the importance of effective process management in B2B organizations, highlighting common challenges and providing strategies to achieve operational excellence through the mitigation of six red flags. The full report offers a comprehensive analysis, detailed breakdowns, and actionable insights for preventing these red flags to improve business outcomes.

Meet A Few Of Our B2B Marketing Analysts

Talk To Us

Get in touch to learn how Forrester can help with your B2B Marketing challenges.