B2B Marketing Leaders

Drive A Customer-Obsessed Strategy For Growth

Heightened buyer expectations have raised the stakes for B2B marketers. As buyers take control of the purchasing process, marketing leaders must align their peers across functions to provide an exceptional experience that delivers value at every touchpoint. Achieving this takes a relentless customer focus — and the courage to break away from familiar approaches.

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Challenges We Can Help You Tackle

Developing and executing a sound, long-term marketing strategy that advances corporate growth goals is no small feat — particularly in today’s rapidly changing B2B market environment. Forrester can help you navigate shifting dynamics and build a foundation for long-term growth that’s rooted in customer value.

Guide

Envision The Future And Prepare

Predictions 2025: B2B Marketing And Sales Leaders

Report

Develop An Adaptive Marketing And Investment Plan

Budget Planning Guide 2025: B2B Marketing Executives

Toolkit

Prove Marketing's Business Impact

Capture The True Value Of Marketing: A B2B Marketing Leader’s Toolkit

Guide

Drive Customer-Centered Alignment

Anchor Revenue Growth In Customer Value

Guide

Connect Marketing Planning And Strategy

Seven Steps To An Effective Annual Marketing Plan

Guide

Gain A Competitive Edge

Generative AI: A Pragmatic Guide For B2B CMOs

Cut Through Complexity And Deliver Growth

The stakes are high for today’s B2B marketing leaders. Hear how Forrester Decisions can help you break through to buyers, demonstrate the value of marketing, and stay ahead of change in an evolving B2B market.

Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value — both to existing and future customers. Our Forrester Decisions B2B marketing services can help you transform key functional areas into engines for growth.

B2B Marketing Executives

Envision and execute a marketing strategy that drives measurable impact on growth, retention, and advocacy.

Demand & ABM

Improve targeting, engaging, and enabling buying groups — transforming the daily hunt for leads into optimized paths for growth.

Portfolio Marketing & Product

Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.

Revenue Operations

Drive customer-centered alignment to turbocharge the growth engine and accelerate revenue and profitability.

Forrester Market Insights

Forrester Market Insights equips leaders with objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate in a rapidly changing B2B market.

What Our Clients Are Saying

Dun & Bradstreet

How Dun & Bradstreet Aligns For Customer Centricity

Customer centricity is a guiding principle for Dun & Bradstreet. Learn how Forrester worked with D&B to align its campaign strategy and messaging around customer needs.

Siemens AG

Building A Future Fit Company With Siemens AG

Learn how Forrester supported Siemens AG in the development of its new open business platform to guide customers’ digital transformations.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events for B2B Marketing Leaders

Blogs

Blog

Be Swift, Be Accurate, Be Empathetic: Three Pillars For Crisis Communications

Karen Tran 3 days ago
The 2024 CrowdStrike software incident reinforced the importance of three key pillars for crisis communications. While CrowdStrike CEO George Kurtz issued a specific, fact-based statement within hours of learning that there was a major outage caused by a bad software update, he faced criticism for not immediately offering an apology. Crises are never convenient and […]
Blog

Unlocking Go-To-Market Momentum Through Strategic Campaign Alignment

Rani Salehi 3 days ago
Learn how using an integrated campaign framework delivers greater efficiency and impact. And get a preview of how Workday used the Forrester Campaign Framework to improve and accelerate business outcomes.
Podcast

AI Agents Vs. Agentic AI: Definitions And Use Cases

What It Means 4 days ago
What’s the difference between AI agents and agentic AI? In this episode VP and Principal Analyst Craig Le Clair and Senior Analyst Christina McAllister discuss the nuances of the two and use cases for both.
Blog

The Essential Role Of Process In Executing Your B2B Strategy

Cristina De Martini 4 days ago
Process is not merely a conduit for efficiency; it’s the backbone for converting strategy into results. Without a robust process in place, reaching your goals becomes almost impossible. Learn a four-step method to turning process into a powerful execution tool.

Meet A Few Of Our B2B Marketing Analysts

Talk To Us

Get in touch to learn how Forrester can help with your B2B Marketing challenges.