B2B Marketing Leaders

Drive A Customer-Obsessed Strategy For Growth

Heightened buyer expectations have raised the stakes for B2B marketers. As buyers take control of the purchasing process, marketing leaders must align their peers across functions to provide an exceptional experience that delivers value at every touchpoint. Achieving this takes a relentless customer focus — and the courage to break away from familiar approaches.

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Challenges We Can Help You Tackle

Developing and executing a sound, long-term marketing strategy that advances corporate growth goals is no small feat — particularly in today’s rapidly changing B2B market environment. Forrester can help you navigate shifting dynamics and build a foundation for long-term growth that’s rooted in customer value.

Guide

Position Marketing As A Strategic Partner

The Six Mindset Shifts Top Marketing Leaders Embrace

Guide

Drive Customer-Centric Alignment

Fuel Growth Through Customer-Centered Alignment

Toolkit

Prove Marketing's Business Impact

Capture The True Value Of Marketing: A B2B Marketing Leader’s Toolkit

Webinar

Unlock Consistent Revenue Growth

The Future Of Revenue Operations

Guide

Develop An Adaptive Annual Marketing Plan

Seven Steps To An Effective Annual Marketing Plan

Guide

Gain A Competitive Edge

Generative AI: A Pragmatic Guide For B2B CMOs

Cut Through Complexity And Deliver Growth

The stakes are high for today’s B2B marketing leaders. Hear how Forrester Decisions can help you break through to buyers, demonstrate the value of marketing, and stay ahead of change in an evolving B2B market.

Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value — both to existing and future customers. Our Forrester Decisions B2B marketing services can help you transform key functional areas into engines for growth.

B2B Marketing Executives

Ignite customer-obsessed growth and drive measurable impact on revenue, retention, and advocacy.

Portfolio Marketing

Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.

Demand & ABM

Forrester Decisions for Demand & ABM helps leaders improve how they target, engage, and enable buying groups — transforming the daily hunt for leads into optimized paths for growth.

Partner Ecosystem Marketing

Optimize your partner ecosystem and develop, enable, and engage your partners to build loyalty and amplify revenue growth.

Revenue Operations

Drive customer-centered alignment to turbocharge the growth engine and accelerate revenue and profitability.

Forrester Market Insights

Forrester Market Insights equips leaders with objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate in a rapidly changing B2B market.

What Our Clients Are Saying

Tax Systems

Driving Revenue Growth Through Better Brand Recognition

Hear how Tax Systems doubled the size of its deals and cut its time to close deals by nearly half after working with Forrester to refine its messaging.

SAS Institute

How SAS Aligned Marketing And Sales

Wanting to prove how marketing could turbocharge sales efforts, SAS turned to Forrester. Hear how implementing Forrester’s Plan-On-A-Page methodology tightened marketing-sales alignment — and proved marketing’s strategic value in the process.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events for B2B Marketing Leaders

Blogs

Blog

It’s Time For A Revenue Process Transformation

Amy Hawthorne 1 day ago
Buyers are in control of the revenue process — and B2B marketing, sales, and customer success teams need to align their approaches with that reality. Discover the Forrester Opportunity Lifecycle and how it can drive durable, long-term revenue growth.
Blog

Five Standout Features Of Real-Time Revenue Execution Providers

Seth Marrs June 11, 2024
Real-time revenue execution platform vendors have built important features that enable companies to improve revenue outcomes. After evaluating the top vendors in this category, five features stood out.
Blog

Embrace Reinvention To Drive Growth: Five Key Takeaways From Forrester’s B2B Summit North America 2024

Srividya Sridharan June 4, 2024
Last month’s event set the stage for navigating the frenetic pace of change in B2B and capitalizing on growth opportunities. Read our top five takeaways.
Blog

Self-Service Buying Is A Wake-Up Call For B2B Sales

Rick Bradberry June 3, 2024
Nearly two-thirds of B2B sales leaders told us that digital buying behaviors would have a significant impact on their organization in the next two years. Yet only 37% said digitizing the buyer’s journey is a top priority. It’s time to get serious about self-service.

Meet A Few Of Our B2B Marketing Analysts

Talk To Us

Get in touch to learn how Forrester can help with your B2B Marketing challenges.