B2B Marketing Leaders

Develop A Customer-Obsessed Strategy For Growth

Heightened buyer expectations have raised the stakes for B2B marketers. As buyers take control of the purchasing process, marketing leaders must align their peers across functions to provide an exceptional experience that delivers value at every touchpoint. Achieving this takes a relentless customer focus — and the courage to break away from familiar approaches.

B2B Marketing Challenges You Face

Developing a sound, long-term marketing strategy that aligns with corporate growth goals and translates them into actionable plans is no small feat — particularly in today’s rapidly changing B2B market environment. We know you face many new dynamics, and we’ll help you tackle challenges along the way, including:

  • Communicating value to executives and positioning marketing as a strategic partner.
  • Gaining alignment and cooperation across marketing, product, and sales.
  • Addressing brand awareness and perception issues.
  • Establishing greater resiliency and adaptability across the marketing organization.

Hear Forrester VP, Principal Analyst Craig Moore’s best-practice tip for how to develop your annual marketing and investment plan to succeed in today’s B2B market environment.

Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value to existing and future customers.

Ignite Customer-Obsessed Growth

Forrester Decisions for B2B Marketing Executives helps leaders focus the business on customer value and drive measurable impact on growth, retention, and advocacy.

Base Your Business On Buyer Needs

Forrester Decisions for Portfolio Marketing helps leaders bring distinctive solutions to the right audiences that turn new business into long-term customers.

Deliver Pipeline Momentum

Forrester Decisions for Demand & ABM helps leaders improve how they target, engage, and enable buying groups — transforming the daily hunt for leads into optimized paths for growth.

Optimize Your Partner Ecosystem

Forrester Decisions for Partner Ecosystem Marketing helps marketing leaders develop, enable, and engage their partners to drive loyalty and amplify revenue growth throughout their ecosystem.

Gain Objective Advice For Growth

Forrester Market Insights helps leaders seize opportunities to differentiate with deep market, buyer, and competitor knowledge to make an impact.

Operationalize The Customer-Obsessed Growth Engine

Forrester Decisions for Revenue Operations helps business leaders align around the customer as they integrate and turbocharge the growth engine to drive revenue and higher profitability.

Blog

Saying Goodbye To MQLs: When Should We Create The Opportunity Entity?

Terry Flaherty 4 days ago
In this week’s Saying Goodbye to MQLs blog, we identify three common points in the revenue process where organizations can create the opportunity entity.
Blog

Were Our Predictions For 2023 Correct?

Sharyn Leaver 4 days ago
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.
Blog

Saying Goodbye To MQLs: How Does The Buyer’s Journey Change In A Buying Group World?

Terry Flaherty September 14, 2023
Learn what changes and what stays the same when you're shifting away from MQLs and toward opportunities and buying groups.
Blog

Power Up Your Customer Success And Customer Marketing Partnership

Laura Ramos September 13, 2023
Learn how top-performing customer marketing and customer success teams keep existing customers loyal and profitable.

Upcoming Events For B2B Marketing Leaders

Meet A Few Of Our B2B Marketing Analysts

Explore Six Vital Mindset Shifts For B2B Marketing Leaders

How confident are you in your ability to take B2B marketing to the next level? The role of the marketing executive is changing as transformation accelerates.

Download this e-book to explore the six mindset shifts marketing leaders must embrace to drive change. You’ll learn how to activate your full B2B marketing potential and discover:

  • The mindset shifts essential to leading transformation.
  • How to close current and future mindset gaps.
  • How to advance marketing with customer-centric growth.

How confident are you in your ability to take B2B marketing to the next level? The role of the marketing executive is changing as transformation accelerates.

Download this e-book to explore the six mindset shifts marketing leaders must embrace to drive change. You’ll learn how to activate your full B2B marketing potential and discover:

  • The mindset shifts essential to leading transformation.
  • How to close current and future mindset gaps.
  • How to advance marketing with customer-centric growth.

Thank you