B2B Marketing Leaders

Drive A Customer-Obsessed Strategy For Growth

Heightened buyer expectations have raised the stakes for B2B marketers. As buyers take control of the purchasing process, marketing leaders must align their peers across functions to provide an exceptional experience that delivers value at every touchpoint. Achieving this takes a relentless customer focus — and the courage to break away from familiar approaches.

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Challenges We Can Help You Tackle

Developing and executing a sound, long-term marketing strategy that advances corporate growth goals is no small feat — particularly in today’s rapidly changing B2B market environment. Forrester can help you navigate shifting dynamics and build a foundation for long-term growth that’s rooted in customer value.

Guide

Position Marketing As A Strategic Partner

The Six Mindset Shifts Top Marketing Leaders Embrace

Guide

Drive Customer-Centric Alignment

Fuel Growth Through Customer-Centered Alignment

Guide

Build A High-Performance Marketing Function

A Blueprint For Elevating B2B Marketing Performance

Webinar

Unlock Consistent Revenue Growth

The Future Of Revenue Operations

Guide

Develop An Adaptive Annual Marketing Plan

Seven Steps To An Effective Annual Marketing Plan

Report

Maximize Budget Impact

Planning Guide 2024: B2B Marketing Executives

Cut Through Complexity And Deliver Growth

The stakes are high for today’s B2B marketing leaders. Learn how Forrester Decisions can help you break through to buyers, demonstrate the value of marketing, and stay ahead of change.

Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value — both to existing and future customers. Our Forrester Decisions B2B marketing services can help you transform key functional areas into engines for growth.

B2B Marketing Executives

Ignite customer-obsessed growth and drive measurable impact on revenue, retention, and advocacy.

Portfolio Marketing

Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.

Demand & ABM

Forrester Decisions for Demand & ABM helps leaders improve how they target, engage, and enable buying groups — transforming the daily hunt for leads into optimized paths for growth.

Partner Ecosystem Marketing

Optimize your partner ecosystem and develop, enable, and engage your partners to build loyalty and amplify revenue growth.

Revenue Operations

Drive customer-centered alignment to turbocharge the growth engine and accelerate revenue and profitability.

Forrester Market Insights

Forrester Market Insights equips leaders with objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate in a rapidly-changing market.

What Our Clients Are Saying

Zebra

Turn Customer Value Into Revenue

Discover how Zebra Technologies strengthened the link between marketing and revenue by prioritizing customer value.

Zebra

Elevate The Digital Experience For Better CX

Discover how Zebra Technologies strengthened the link between marketing and revenue by prioritizing customer value.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events for B2B Marketing Leaders

Blogs

Blog

Frontline Marketing: The Evolution Of B2B Growth Teams

John Arnold 5 days ago
Learn about frontline marketing, the teams that it comprises, and why it’s essential to driving customer-centered B2B growth.
Webinar

Deepen Your B2B Buyer Engagement In The Era Of GenAI

Join us to discover insights into B2B buyer content preferences and learn how to appropriately leverage generative AI to scale content production, winning over today’s complex buyers.
Blog

Unleashing Field Marketing To Drive Growth In Asia Pacific

Daryl Wright March 11, 2024
We explore key findings for APAC from Forrester’s 2023 State Of B2B Field Marketing Survey to help organizations understand the state of field marketing regionally and what this means for the operation and organization of a future-ready field marketing organization.
Blog

CMOs Need A Measurement Strategy That Connects To Business Outcomes

Tina Moffett March 7, 2024
Instead of a single measurement approach, CMOs must adopt a layered measurement strategy that includes complementary approaches to reveal the full business value of marketing.

Meet A Few Of Our B2B Marketing Analysts

Talk To Us

Get in touch to learn how Forrester can help with your B2B Marketing challenges.