B2B Marketing Leaders

Drive A Customer-Obsessed Strategy For Growth

Heightened buyer expectations have raised the stakes for B2B marketers. As buyers take control of the purchasing process, marketing leaders must align their peers across functions to provide an exceptional experience that delivers value at every touchpoint. Achieving this takes a relentless customer focus — and the courage to break away from familiar approaches.

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Challenges We Can Help You Tackle

Developing and executing a sound, long-term marketing strategy that advances corporate growth goals is no small feat — particularly in today’s rapidly changing B2B market environment. Forrester can help you navigate shifting dynamics and build a foundation for long-term growth that’s rooted in customer value.

Guide

Position Marketing As A Strategic Partner

The Six Mindset Shifts Top Marketing Leaders Embrace

Guide

Drive Customer-Centric Alignment

Fuel Growth Through Customer-Centered Alignment

Guide

Build A High-Performance Marketing Function

A Blueprint For Elevating B2B Marketing Performance

Webinar

Unlock Consistent Revenue Growth

The Future Of Revenue Operations

Guide

Develop An Adaptive Annual Marketing Plan

Seven Steps To An Effective Annual Marketing Plan

Report

Maximize Budget Impact

Planning Guide 2024: B2B Marketing Executives

Cut Through Complexity And Deliver Growth

The stakes are high for today’s B2B marketing leaders. Learn how Forrester Decisions can help you break through to buyers, demonstrate the value of marketing, and stay ahead of change.

Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value — both to existing and future customers. Our Forrester Decisions B2B marketing services can help you transform key functional areas into engines for growth.

B2B Marketing Executives

Ignite customer-obsessed growth and drive measurable impact on revenue, retention, and advocacy.

Portfolio Marketing

Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.

Demand & ABM

Forrester Decisions for Demand & ABM helps leaders improve how they target, engage, and enable buying groups — transforming the daily hunt for leads into optimized paths for growth.

Partner Ecosystem Marketing

Optimize your partner ecosystem and develop, enable, and engage your partners to build loyalty and amplify revenue growth.

Revenue Operations

Drive customer-centered alignment to turbocharge the growth engine and accelerate revenue and profitability.

Forrester Market Insights

Forrester Market Insights equips leaders with objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate in a rapidly-changing market.

What Our Clients Are Saying

Red Hat

How Forrester Helped Red Hat Boost Its Marketing ROI

How does a world-leading open-source software provider stay ahead of competitors? With help from Forrester. Hear how Forrester’s regional expertise, robust resources, and hands-on guidance have enhanced Red Hat’s presence in Asia Pacific.

Philips

Prove Marketing ROI Amid Continual Change

Hear how partnering with Forrester helped Philips stay attuned to its evolving client base and lift marketing ROI.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events for B2B Marketing Leaders

Blogs

Blog

Participate In Forrester’s Q1 2024 State Of B2B Events Survey: Unlock Valuable Insights For Your Organization

Conrad Mills 3 hours ago
Forrester’s B2B event trends survey is back, and we’re inviting you to participate! Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization. Overview In the wake of the COVID pandemic, the B2B events landscape has undergone significant transformations. While […]
Blog

​Data Quality Is Now The Primary Factor Limiting GenAI Adoption​

Brett Kahnke 23 hours ago
With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement.
Blog

Ditch The Old Playbook: B2B CMOs, It’s Time To Lead The E-Commerce Charge

Christina Schmitt 1 day ago
In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences. The landscape is shifting, and those who fail to adapt are bound to be left behind in the dust of their […]
Blog

CMOs: Advancing From GenAI Pilots To Proficiency Doesn’t Come Easy

Jay Pattisall 4 days ago
As the initial awe surrounding generative AI (genAI) fades, marketers must navigate a more pragmatic phase of genAI adoption. The first step is to understand adoption roadblocks and how to avoid them.

Meet A Few Of Our B2B Marketing Analysts

Talk To Us

Get in touch to learn how Forrester can help with your B2B Marketing challenges.