B2B Marketing Leaders

Develop A Customer-Obsessed Strategy For Growth

Heightened buyer expectations have raised the stakes for B2B marketers. As buyers take control of the purchasing process, marketing leaders must align their peers across functions to provide an exceptional experience that delivers value at every touchpoint. Achieving this takes a relentless customer focus — and the courage to break away from familiar approaches.

Challenges You Face

Developing a sound, long-term marketing strategy that aligns with corporate growth goals and translates them into actionable plans is no small feat — particularly in today’s rapidly changing environment. We know you face many new dynamics, and we’ll help you tackle challenges along the way, including:

  • Communicating value to executives and positioning marketing as a strategic partner.
  • Gaining alignment and cooperation across marketing, product, and sales.
  • Addressing brand awareness and perception issues.
  • Establishing greater resiliency and adaptability across the marketing organization.

Hear Forrester VP, Principal Analyst Craig Moore’s best-practice tip for how to develop your annual marketing and investment plan.

Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value to existing and future customers.

Ignite Customer-Obsessed Growth

Forrester Decisions for B2B Marketing Executives helps leaders focus the business on customer value and drive measurable impact on growth, retention, and advocacy.

Base Your Business On Buyer Needs

Forrester Decisions for Portfolio Marketing helps leaders bring distinctive solutions to the right audiences that turn new business into long-term customers.

Unlock Unseen Possibilities

Forrester Decisions for Marketing Operations helps leaders use data and technology to highlight the insights that matter for increased marketing contribution and revenue growth.

Deliver Pipeline Momentum

Forrester Decisions for Demand & ABM helps leaders improve how they target, engage, and enable buying groups — transforming the daily hunt for leads into optimized paths for growth.

Optimize Your Partner Ecosystem

Forrester Decisions for Partner Ecosystem Marketing helps marketing leaders develop, enable, and engage their partners to drive loyalty and amplify revenue growth throughout their ecosystem.

Gain Objective Advice For Growth

Forrester Market Insights helps leaders seize opportunities to differentiate with deep market, buyer, and competitor knowledge to make an impact.

Blog

Not All Alignment Is Equal: Achieve Alignment That Drives Growth

Dave Frankland 11 hours ago
Successful alignment is less about process and more about calibrating buyer value. Learn about the five dimensions that top organizations align on — and learn more at Forrester’s B2B Summit North America.
Blog

Getting Buyer Experience Right Is A Must For B2B Organizations

Barbara Winters 1 day ago
B2B organizations excel at customer experience (CX), but they don’t apply the same discipline to the buyer experience. And with B2B buyers more savvy and demanding than ever, taking a CX approach to understanding and managing the buyer experience can be a competitive advantage. This blog post covers three things to consider when thinking through how to manage the buyer experience at your organization.
Blog

Six Ways That B2B CMOs Can Make Customer Obsession Real

Matthew Selheimer 2 days ago
It’s easy to buy into the idea of customer obsession — but putting it in action is hard, continuous work. Explore these concrete ways to bring customer obsession to life.
Blog

Navigating Centralized Operations: A Guide For B2B Regional Leaders

Jerry Zhao 3 days ago
Modern marketing organizations are constantly changing and optimizing to stay competitive. We often see large corporations restructure their marketing functions from regionalized to central groups, from centralized to regional, or a certain level of hybrid. As a regional marketing leader, in any one of these states, the right mindset and capabilities to find balance and synergy are important to keep your team continuing to perform and shine. This blog shares quick thoughts for marketing executives and operations leaders in those areas with recommendations for building these capabilities.

Upcoming Events For B2B Marketing Leaders

Meet A Few Of Our B2B Marketing Analysts

Explore Six Vital Mindset Shifts For B2B Marketing Leaders

How confident are you in your ability to take B2B marketing to the next level? The role of the marketing executive is changing as transformation accelerates.

Download this e-book to explore the six mindset shifts marketing leaders must embrace to drive change. You’ll learn how to activate your full B2B marketing potential and discover:

  • The mindset shifts essential to leading transformation.
  • How to close current and future mindset gaps.
  • How to advance marketing with customer-centric growth.

How confident are you in your ability to take B2B marketing to the next level? The role of the marketing executive is changing as transformation accelerates.

Download this e-book to explore the six mindset shifts marketing leaders must embrace to drive change. You’ll learn how to activate your full B2B marketing potential and discover:

  • The mindset shifts essential to leading transformation.
  • How to close current and future mindset gaps.
  • How to advance marketing with customer-centric growth.

Thank you