B2B Marketing Leaders

Develop A Customer-Obsessed Strategy For Growth

Heightened buyer expectations have raised the stakes for B2B marketers. As buyers take control of the purchasing process, marketing leaders must align their peers across functions to provide an exceptional experience that delivers value at every touchpoint. Achieving this takes a relentless customer focus — and the courage to break away from familiar approaches.

B2B Marketing Challenges You Face

Developing a sound, long-term marketing strategy that aligns with corporate growth goals and translates them into actionable plans is no small feat — particularly in today’s rapidly changing B2B market environment. We know you face many new dynamics, and we’ll help you tackle challenges along the way, including:

  • Communicating value to executives and positioning marketing as a strategic partner.
  • Gaining alignment and cooperation across marketing, product, and sales.
  • Addressing brand awareness and perception issues.
  • Establishing greater resiliency and adaptability across the marketing organization.

Hear Forrester VP, Principal Analyst Craig Moore’s best-practice tip for how to develop your annual marketing and investment plan to succeed in today’s B2B market environment.

Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value to existing and future customers.

Ignite Customer-Obsessed Growth

Forrester Decisions for B2B Marketing Executives helps leaders focus the business on customer value and drive measurable impact on growth, retention, and advocacy.

Base Your Business On Buyer Needs

Forrester Decisions for Portfolio Marketing helps leaders bring distinctive solutions to the right audiences that turn new business into long-term customers.

Deliver Pipeline Momentum

Forrester Decisions for Demand & ABM helps leaders improve how they target, engage, and enable buying groups — transforming the daily hunt for leads into optimized paths for growth.

Optimize Your Partner Ecosystem

Forrester Decisions for Partner Ecosystem Marketing helps marketing leaders develop, enable, and engage their partners to drive loyalty and amplify revenue growth throughout their ecosystem.

Gain Objective Advice For Growth

Forrester Market Insights helps leaders seize opportunities to differentiate with deep market, buyer, and competitor knowledge to make an impact.

Operationalize The Customer-Obsessed Growth Engine

Forrester Decisions for Revenue Operations helps business leaders align around the customer as they integrate and turbocharge the growth engine to drive revenue and higher profitability.

Blog

Are Scaled And Digital-Led Customer Success The Same Thing? Inconceivable!

Shari Srebnick 1 day ago
Decode the meaning of digital-led and scaled customer success.
Blog

One Size Doesn’t Fit All: How Tech Marketers Leverage Business Cases

Sarah Lervold 2 days ago
It can be hard to determine which product will best serve companies. Learn why investing in a business case can help your company stand out.
Blog

How GenAI Is Impacting The Social Tech Landscape

Kelsey Chickering 3 days ago
Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023 To 2030 supports this, as content marketing is the third-largest category for specialized genAI software spend. The rapid evolution of generative AI technology within the social tech landscape has sparked a race […]
Blog

Three Mistakes That Demand And ABM Marketers Make In B2B Expansion

Nora Conklin 4 days ago
Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason. It’s more cost-effective to mine existing […]

Upcoming Events For B2B Marketing Leaders

Meet A Few Of Our B2B Marketing Analysts

Explore Six Vital Mindset Shifts For B2B Marketing Leaders

How confident are you in your ability to take B2B marketing to the next level? The role of the marketing executive is changing as transformation accelerates.

Download this e-book to explore the six mindset shifts marketing leaders must embrace to drive change. You’ll learn how to activate your full B2B marketing potential and discover:

  • The mindset shifts essential to leading transformation.
  • How to close current and future mindset gaps.
  • How to advance marketing with customer-centric growth.

How confident are you in your ability to take B2B marketing to the next level? The role of the marketing executive is changing as transformation accelerates.

Download this e-book to explore the six mindset shifts marketing leaders must embrace to drive change. You’ll learn how to activate your full B2B marketing potential and discover:

  • The mindset shifts essential to leading transformation.
  • How to close current and future mindset gaps.
  • How to advance marketing with customer-centric growth.

Thank you