B2B Marketing Leaders

Develop A Customer-Obsessed Strategy For Growth

Today’s B2B marketing leaders operate in a vastly different environment compared to just a few years ago. Heightened buyer expectations require new approaches and a truly buyer-first orientation. Meanwhile, the pressure to prove marketing’s value and revenue impact has intensified. Success in this climate requires bold, unwavering vision — and the agility to course-correct as conditions change.

Challenges You Face

Developing a sound, long-term marketing strategy that aligns with corporate growth goals and translates them into actionable plans is no small feat — particularly in today’s rapidly changing environment. We know you face many new dynamics, and we’ll help you tackle challenges along the way, including:

  • Communicating value to executives and positioning marketing as a strategic partner.
  • Gaining alignment and cooperation across marketing, product, and sales.
  • Addressing brand awareness and perception issues.
  • Establishing greater resiliency and adaptability across the marketing organization.

Hear Forrester VP, Principal Analyst Craig Moore’s best-practice tip for how to develop your annual marketing and investment plan.


Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value to existing and future customers.

Ignite Customer-Obsessed Growth

Forrester Decisions for B2B Marketing Executives helps leaders focus the business on customer value and drive measurable impact on growth, retention, and advocacy.

Base Your Business On Buyer Needs

Forrester Decisions for Portfolio Marketing helps leaders bring distinctive solutions to the right audiences that turn new business into long-term customers.

Unlock Unseen Possibilities

Forrester Decisions for Marketing Operations helps leaders use data and technology to highlight the insights that matter for increased marketing contribution and revenue growth.

Deliver Pipeline Momentum

Forrester Decisions for Demand & ABM helps leaders improve how they target, engage, and enable buying groups — transforming the daily hunt for leads into optimized paths for growth.

Optimize Your Partner Ecosystem

Forrester Decisions for Channel Marketing helps leaders create optimal partner loyalty and amplify exponential channel revenue and growth.

Blog

The Agency Landscape Converges On Frictionless Partner Models

Jay Pattisall 3 days ago
Many CMOs are turning to more frictionless marketing partner models to improve integration and deliver better consumer experiences. A recent COMvergence report for new business in the US shows that integrated agency reviews increased fourfold from 2020 to 2021. And according to Forrester’s research, nearly a third of CMOs at larger organizations intend to integrate […]
Blog

Three Mindflaying Facts About AI For B2B Marketers

Jessie Johnson 4 days ago
AI has proliferated through the marketing technology stack in recent years. ML algorithms have gotten smarter, vendors are introducing and refining capabilities for actioning those deep insights, and modern buying behaviors continue to push marketers to rethink their approaches to the customer experience (CX). From data enrichment to prioritization to bidirectional communications, AI-powered technologies are […]
Blog

Announcing The Forrester Wave™: B2B Advertising Solutions, Q3 2022

John Arnold 5 days ago
In our 28-criterion evaluation of B2B advertising solution providers, we identified the 14 most significant ones — 6sense, AdDaptive Intelligence, Adobe, Demandbase, Influ2, Jabmo, LinkedIn, Madison Logic, Marin Software, Metadata, RollWorks, StackAdapt, Terminus, and The Trade Desk
Blog

Marketing Efficacy And Operations Hinge On Marketing Resource Management

Jessica Liu 6 days ago
Today’s marketers face an existential crisis of looming irrelevance. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience. To adeptly support brand strategy, marketers must make marketing operations more efficient, streamlined, and cost effective, especially among pandemic-induced decentralized workforces. Proactivity is paramount for […]

Upcoming Events For B2B Marketing Leaders

B2B Summit North America
May 2-4, 2022

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CX North America
June 7-9, 2022

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B2B Summit APAC
September 20-21, 2022

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CX APAC
May 10-11, 2022

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CX EMEA
June 22-23, 2022

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B2B Summit EMEA
October 11-12, 2022

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Meet A Few Of Our B2B Marketing Analysts

Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Thank you!