Forrester Decisions for B2C Marketing Executives

B2C marketing executives are under intense pressure to improve their competitive position in a dynamic and unpredictable environment. To stand apart and drive growth, center your B2C marketing strategy — and your entire organization — around changing customer needs. Forrester believes that to win with customer obsession, B2C marketing must become elevated, evolved, and emboldened.

Forrester Decisions for B2C Marketing Executives helps to establish the marketing function as an indispensable business driver, leading the intersection of customer and brand experience and innovating new ways of securing long-term value and growth. With a combination of bold vision, curated tools and frameworks, and hands-on guidance, we help you envision and execute customer-centric strategies that set your business apart and foster increased loyalty across the journey.

Secure Long-Term Value And Growth

Increase Brand Loyalty

Build a differentiated, customer-obsessed brand that inspires devotion and cements loyalty to create financial value.

Stay Ahead Of Change

Optimize your technology stack and partner ecosystem to anticipate and quickly pivot to changing market and customer demands.

Up-Level Your Team

Develop a diverse, agile, and strategic marketing function that stays in sync with evolving consumer behavior and emerging media.

Key Priorities

As a B2C marketing executive, you’re under constant pressure to deliver and implement brand and customer experiences that inspire loyalty, grow lifetime customer value, and increase market share. Forrester Decisions for B2C Marketing Executives is tailored to help you deliver on your most pressing priorities:

  • Demonstrate marketing’s business value.
  • Earn brand devotion.
  • Champion the customer.
  • Lead a high performing marketing team.
  • Modernize marketing capabilities.
  • Select and optimize partnerships.
  • Innovate go-to-market approaches.

What’s Included In This Service

Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:

Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research. ​

  • Customer obsession research
  • Customer insights
  • Trends and predictions
  • Market forecasts
  • Technology and service provider landscapes

Empower your team to conquer your priorities with proven strategic models and plug-and-play templates. ​

  • KPIs and peer benchmarks​
  • Assessments​
  • Strategic models​
  • Strategy templates​
  • Forrester Wave™ evaluations for your function
  • Certification courses

Accelerate progress and de-risk decisions with best practices tailored to you and your team​.

  • Guidance sessions​
  • Peer discussions
  • Event attendance​
  • Dedicated relationship management

Forrester plays a vital role in our analysis of consumer behavior and usage of online financial services in specific markets. The easy access to high-quality research, data, and analyst expertise has helped us make the right decisions — both strategic and operational.

— Market SVP, global head of online and mobile banking, global financial services company

Service Model Spotlight


The Forrester Flywheel For Customer-Obsessed Marketing

Customer-obsessed marketing is elevated across the marketing mix, evolves with the changing media and tech landscape, and is emboldened to be indispensable to the business.

Support For Executives, Leaders, And Team Members

Forrester Decisions for B2C Marketing Executives offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, and certification courses.

VIP Leader 

Leverage support from a trusted partner and former executive who understands your challenges and supports your strategic agenda every step of the way.

Availability may vary by geographic region.

Leader 

Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.

Team 

Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.

Meet A Few Of Our B2C Marketing Analysts

Looking for more time with experts? 

Get in touch with our consultants to jump-start your initiative, execute on your B2C Marketing transformational strategies, or anything in between.


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