Secure Long-Term Value And Growth
Increase Brand Loyalty
Build a differentiated, customer-obsessed brand that inspires devotion and cements loyalty to create financial value.
Stay Ahead Of Change
Optimize your technology stack and partner ecosystem to anticipate and quickly pivot to changing market and customer demands.
Up-Level Your Team
Develop a diverse, agile, and strategic marketing function that stays in sync with evolving consumer behavior and emerging media.
Watch this video to see how Forrester Decisions helps B2C marketing executives secure long-term value and growth.
Key Priorities
As a B2C marketing executive, you’re under constant pressure to deliver and implement brand and customer experiences that inspire loyalty, grow lifetime customer value, and increase market share. Forrester Decisions for B2C Marketing Executives is tailored to help you deliver on your most pressing priorities:
- Champion the consumer.
- Earn brand devotion.
- Develop an integrated media strategy.
- Select and optimize partnerships.
- Modernize marketing technology.
- Demonstrate marketing’s business value.
- Lead a high-performing marketing team.
What’s Included In This Service
Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:
Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research.
- Customer obsession research
- Customer insights
- Trends and predictions
- Market forecasts
- Technology and service provider landscapes
Empower your team to conquer your priorities with proven strategic models and plug-and-play templates.
- KPIs and peer benchmarks
- Assessments
- Strategic models
- Strategy templates
- Forrester Wave™ evaluations for your function
- Certification courses
Accelerate progress and de-risk decisions with best practices tailored to you and your team.
- Guidance sessions
- Peer discussions
- Event attendance
- Dedicated relationship management
Forrester plays a vital role in our analysis of consumer behavior and usage of online financial services in specific markets. The easy access to high-quality research, data, and analyst expertise has helped us make the right decisions — both strategic and operational.
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Market SVP, global head of online and mobile banking, global financial services company
Service Model Spotlight
The Forrester Flywheel For Customer-Obsessed Marketing
Customer-obsessed marketing is elevated across the marketing mix, evolves with the changing media and tech landscape, and is emboldened to be indispensable to the business.
Support For Executives, Leaders, And Team Members
Forrester Decisions for B2C Marketing Executives offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, and certification courses.
VIP Leader
Leverage support from a trusted partner and former executive who understands your challenges and supports your strategic agenda every step of the way.
Availability may vary by geographic region.
Leader
Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.
Team
Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.
Meet A Few Of Our B2C Marketing Analysts
Looking for more time with experts?
Get in touch with our consultants to jump-start your initiative, execute on your B2C Marketing transformational strategies, or anything in between.
Ask, Don’t Interrogate: Best Practices For Collecting Zero-Party Data
Forrester’s Customer Obsession Awards: Why Winning This Award Matters
Build Effective Personas To Drive Empathy
Siloed CX Metrics Are Holding You Back — Take Action At CX Summit EMEA
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