Mixed economic signals and fluctuating markets worldwide are complicating this planning season. Where should you make bold investments, where should you cut back, and where might you have room to experiment?
To help affirm your budgeting and decision-making in this time of uncertainty, Forrester’s research team has developed a suite of planning resources that provide data-driven, research-backed insights and recommendations across business functions. Explore our complimentary guides, blog posts, and podcasts below.
Slower spending mixed with turbulent employment trends will make 2023 planning and budgeting difficult to navigate. Watch this video to hear Forrester Chief Research Officer Sharyn Leaver describe how our new planning guides and related materials will help your organization make the right decisions heading into 2023.
Cyberattacks and data breaches don’t pause with an economic slowdown. Security leaders must continue to invest in the controls and solutions that protect their organizations in any business environment.
Where should technology leaders focus their 2023 investments? In this episode, VP, Research Director Chris Gardner and Principal Analyst Chris Gilchrist review the recommendations in Forrester’s new planning guides for technology leaders.
Many CX leaders are overly optimistic about their 2023 budgets, our data shows. Discover how to allocate CX budget wisely in this guide. Learn which projects and skills will produce ROI that can boost CX’s reputation during a time of economic downturn.
In 2022, B2C marketing executives have shown that continuing to invest in marketing can help stave off the effects of an economic downturn. The same will apply in 2023 — half of leaders plan to increase their budgets in 2023 — but there’s a twist.
If the pandemic taught businesses anything, it’s that the right digital investments can keep a company running in the toughest of times. Maintain momentum in 2023 by focusing investments on customers and employees — not shiny objects.
B2B marketing leaders will face intense budget scrutiny as they plan for 2023. But making reactive, cost-saving decisions could undermine long-term gains, cautions VP and Principal Analyst Barbie Mattie. On this week’s What It Means, she discusses Forrester’s 2023 planning guide for B2B marketing executives and its spending recommendations.