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Sales Leaders

Accelerate Revenue And Drive Consistent, Scalable Results

For today’s sales leaders, making the number isn’t enough. You also need to prove that you can build a focused sales strategy — as well as replicate and scale success for continued strong results. Meanwhile, shifting buying dynamics have introduced new challenges and complexities that require new approaches. Yesterday’s playbook no longer suffices, and the way you operate today may not serve you tomorrow.

Increase Sales Productivity

Challenges You Face

The starting point for sales success is a clear, comprehensive strategy. Gaining internal alignment around a sustainable sales strategy is just one of the many challenges you face. Forrester helps you tackle the day-to-day challenges that stand in between you and the success of your organization, including:

  • Driving predictable and scalable growth.
  • Meeting the expectations of your buyers.
  • Finding and retaining top sales talent.
  • Aligning with marketing on demand and selling strategies.
  • Improving sellers’ efficiency and effectiveness.

Bold Solutions Built For You

Forrester helps sales leaders and their teams achieve predictable, sustainable growth by aligning teams with practices that drive operational excellence and improve sales productivity.

Transform Your Selling Strategy

Forrester Decisions for B2B Sales Executives helps leaders meet modern buyers’ expectations with practices that fuel repeatable, profitable, and predictable revenue growth.

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Improve Sales Productivity

Forrester Decisions for Sales Operations helps leaders deliver the technology systems that power teams to shorten sales cycles, win more deals, and get to plan faster.

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Maximize Every Buyer Interaction

Forrester Decisions for Sales Enablement helps leaders impact revenue through measurable improvements to seller competency and productivity.

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Blog

Role-Based Sales Competency Maps — I Ain’t Got Time For That!

Jennifer Bullock 2 days ago
Ugh. I get it. When I was a first-time sales enablement practitioner, just the mention of “competencies” made my eyes glaze over and my attention immediately wane. I believed that competency mapping was a theoretical exercise invented by human resources or learning designers to test my last nerve. I was certain that the exercise would […]
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Blog

Three Key Areas For Sales Enablement To Focus On In 2023

Peter Ostrow September 1, 2022
Competencies, culture, and compensation — find out where you should invest your sales enablement budget in the year ahead with our new report, Planning Guide 2023: Sales Enablement.
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Blog

Sales Leadership, Assemble! At Forrester’s B2B Summit EMEA In London, October 11–12

Anthony McPartlin July 21, 2022
B2B organisations face a range of macroeconomic uncertainties as they head into the second half of 2022 that pose risk to growth and profitability objectives. While you may not have control over these changing conditions, you can determine your own path through them to ensure that you thrive rather than just survive. Forrester’s B2B Summit […]
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Blog

Does A TEI Have A Positive ROI For Companies? You Bet.

Stephanie Slate July 18, 2022
Our recent analysis underscored the benefits a Total Economic Impact Study can deliver to companies, particularly as economic uncertainty looms.
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Read More Insights For Sales Leaders

Upcoming Events For Sales Leaders

B2B Summit North America
May 2-4, 2022

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B2B Summit EMEA
October 11-12, 2022

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B2B Summit APAC
September 20-21, 2022

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Ask A Sales Leader: A Forrester Podcast

Hear what it takes to achieve and sustain sales success from top B2B sales executives.

Podcast

Setting Priorities And Maximizing Impact: A Sit-Down With Forrester’s CSO

Ask A Sales Leader March 29, 2022
Sales leaders are sprinting to adapt as the world of B2B sales rapidly evolves; if a sales leader does not pace out change, however, they will fail to drive long-term impact. Listen to this week’s episode of Ask A Sales Leader as Phil sits down with Kelley Hippler, chief sales officer at Forrester, who shares advice on how B2B sales leaders can set priorities to maximize top- and bottom-line business impact.
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Meet A Few Of Our B2B Sales Analysts

Stephanie Sissler

VP, Principal Analyst

Kate Leggett

Vice President, Principal Analyst

Seth Marrs

Principal Analyst

Steve Silver

VP, Research Director

Sell More Productively, Anywhere

Digital selling is here to stay. Download our guide for concrete steps to equip your reps to thrive.

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