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Sales Leaders

Accelerate Revenue And Drive Consistent, Scalable Results

For today’s sales leaders, making the number isn’t enough. You also need to prove that you can build a focused sales strategy — as well as replicate and scale success for continued strong results. Meanwhile, shifting buying dynamics have introduced new challenges and complexities that require new approaches. Yesterday’s playbook no longer suffices, and the way you operate today may not serve you tomorrow.

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Challenges You Face

The starting point for sales success is a clear, comprehensive strategy. Gaining internal alignment around a sustainable sales strategy is just one of the many challenges you face. Forrester helps you tackle the day-to-day challenges that stand in between you and the success of your organization, including:

  • Driving predictable and scalable growth.
  • Meeting the expectations of your buyers.
  • Finding and retaining top sales talent.
  • Aligning with marketing on demand and selling strategies.
  • Improving sellers’ efficiency and effectiveness.

Bold Solutions Built For You

Forrester helps sales leaders and their teams achieve predictable, sustainable growth by aligning teams with practices that drive operational excellence and improve sales productivity.

Lead Scalable, Sustainable Growth

Forrester Decisions for B2B Sales partners with revenue leaders to drive scalable, sustainable growth fueled by an empowered sales and customer success organization that delivers consistent and predictable results.

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Operationalize The Customer-Obsessed Growth Engine

 Forrester Decisions for Revenue Operations helps business leaders align around the customer as they integrate and turbocharge the growth engine to drive revenue and higher profitability.

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Blog

Shift From Manual To Automated Account Planning To Deliver Results

Steve Silver November 13, 2023
I’ve been involved with account planning programs for over 30 years — first as a sales rep, then as a sales manager, then as a sales operations leader, and, finally, as an analyst and advisor. And in all that time, resistance by sellers to the process of creating and leveraging account plans remains high. Why? […]
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Blog

Your Company Just Announced Sales Layoffs. What Should Revenue Enablement Do About It?

Peter Ostrow October 11, 2023
Read five suggestions to simultaneously come to the aid of your internal customers and to up your enablement game for the long term.
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Blog

Improv And Playbooks: Navigating The Unscripted World Of Modern Selling

Jennifer Bullock September 28, 2023
I’m from Chicago, which is known for many things, particularly its rich history with improvisational theater. Improv is a form of theater performed unscripted and created spontaneously by the players on stage, often through an audience suggestion. As a theatergoer, I am amazed at how much knowledge the actors must have to create something from […]
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Blog

The Top Five Priorities For A New Revenue Enablement Leader

Peter Ostrow August 31, 2023
The sales and revenue enablement space has seen a wildly dynamic 2023, with many casualties of layoffs impacting the profession but also plenty of new opportunities opening up. At the same time, enablement leaders have had to adapt to changing priorities while continuing to deliver tangible, quantifiable value to the C-suite. If you’re a newly […]
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Read More Insights For Sales Leaders

Upcoming Events For Sales Leaders

B2B Summit North America

Austin & Digital

B2B Summit EMEA

London & Digital

Meet A Few Of Our B2B Sales Analysts

Stephanie Sissler

VP, Principal Analyst

Anne Slough

Principal Analyst

Seth Marrs

Principal Analyst

Sean Owens

Principal Consultant

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