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Welcome To The Green Market Revolution

Climate change is accelerating more rapidly than projected, and the investment response from governments, companies, and consumers in new sustainability solutions has created one of the largest market opportunities in history. Soon your company will be faced with a choice — take part in this new green market revolution or risk obsolescence. Explore the corporate environmental sustainability resources here to learn how your company can make the most of this expanding green market opportunity.

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What Is The Green Market Revolution?

Environmental sustainability is vital for the people and the planet, and it also represents one of the largest market opportunities in history. Forrester analysts explain how our Green Market Revolution research can help your organization make the most of this unique opportunity.

Latest Insights

Blog

GIS Innovations Flooded ESRI’s 2023 User Conference

William Dahlgren August 25, 2023
With extreme heat waves, wildfires, and floods facing populations everywhere, Esri sees the opportunity as well as the danger. Learn more in this review of the Esri user conference.
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Blog

Heat Reuse In Data Centers May Be Required And Regulated

Abhijit Sunil August 16, 2023
Debates surrounding the Energy Efficiency Act, which aims to reduce energy use in public authorities, corporations, and data centers, will potentially influence future laws globally. Why is this important and what does it mean? Here’s the context: Data centers use a lot of energy. The International Energy Agency estimated that global data center electricity consumption […]
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Blog

Generative AI Will Supercharge The Green Market Revolution

Abhijit Sunil July 16, 2023
The advent of generative AI brings immense potential for the technology to aid in areas of environmental sustainability efforts. This incudes measurement and reporting, research and revolution, and design and manufacturing, among others. Find out the details in this blog.
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Blog

Green Market Revolution Spend Will Total $326 Trillion By 2050

Michael O'Grady June 28, 2023
The staggering figure reflects how widespread environmental consciousness has become. Worsening wildfires, storms, floods, pollution, and energy costs will cement eco-friendliness as a mandate.
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Client Interview Series

Blog

Forr The Planet: Sustainability Interview Series — Mary de Wysocki, Chief Sustainability Officer at Cisco

Abhijit Sunil March 7, 2023
Read this interview with Cisco's chief sustainability officer Mary de Wysocki to learn about her priorities in building up the sustainability team and the challenges that lie ahead in the telecommunications sector.
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Blog

Forr The Planet: Sustainability Interview Series — Dell Technologies

Abhijit Sunil October 25, 2022
Get an inside look at Dell's sustainability strategy from Page Motes, Dell Technologies Head of Corporate Sustainability.
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Blog

Forr The Planet: Sustainability Interview Series — Amazon Web Services

Abhijit Sunil September 7, 2022
Learn about the the primary carbon reduction levers from being on the public cloud vs. being on premise from Christopher Wellise, director of sustainability and carbon at Amazon Web Services.
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Blog

Forr The Planet: Sustainability Interview Series — Thoughtworks

Abhijit Sunil August 3, 2022
Cloud carbon footprint calculation and optimization is a critical part of an organization’s overall sustainability strategy. Forrester’s technology sustainability framework highlights the importance of addressing cloud and technology architecture for reducing the overall scope 1, 2, and 3 emissions in any industry. I recently talked with the core leadership team at Thoughtworks that led the […]
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Complimentary Resources

ebook

The ROI Of Sustainability

Forrester research shows that sustainability-focused companies have seen better financial results relative to their peers, as well as higher employee retention and improved customer satisfaction.

Build a use case for sustainability in Europe and Asia Pacific.

Download APAC GuideDownload European GuideDownload North American Guide
Webinar

Incorporating Sustainability Into Your Technology Strategy

Sustainability initiatives come with more than just goodwill, they result in tangible “green money” for the leaders willing to innovate their technology strategy

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Webinar

The State Of Environmental Sustainability In Asia Pacific

Positive climate action is critical for protecting the environment, but it’s also set to become a key competitive differentiator as APAC firms battle to build and maintain customer trust.

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