Welcome To The Green Market Revolution

Climate change is accelerating more rapidly than projected, and the investment response from governments, companies, and consumers in new sustainability solutions has created one of the largest market opportunities in history. Soon your company will be faced with a choice — take part in this new green market revolution or risk obsolescence. Explore the corporate environmental sustainability resources here to learn how your company can make the most of this expanding green market opportunity.

What Is The Green Market Revolution?

Environmental sustainability is vital for the people and the planet, and it also represents one of the largest market opportunities in history. Forrester analysts explain how our Green Market Revolution research can help your organization make the most of this unique opportunity.

Latest Insights

Blog

Underestimated Danger: The Story Of Plastics In IT

Abhijit Sunil 2 days ago
In 2022, 27% of the e-waste generated was plastics. And the recycling rate of e-waste is projected to decline from 22.3% in 2022 to 20% by 2030. Find out how some of the top IT vendors are stepping up.
Blog

Earth Day 2024: Back To Square One For Sustainability Maturity

Amy DeMartine 2 days ago
A lot has changed in the regulatory landscape since we introduced Forrester’s Sustainability Maturity Model three years ago. For Earth Day 2024, we’ve updated the model. Read this post to learn about the major changes to the model and how it can help your organization reassess your sustainability maturity.
Blog

A Rising Tide: Updates On NOAA’s CX Transformation

AJ Joplin 2 days ago
Learn how working with Forrester has helped NOAA achieve a five-year CX transformation in just two years.
Blog

Introducing The Sustainability Management Software Landscape Report And Forrester Wave™ Evaluation

Abhijit Sunil 3 days ago
Environmental sustainability is a compliance, accounting, and data management challenge for companies. So it's not surprising that the sustainability management software market is expanding rapidly. Learn more about these trends in this preview of our new Wave and Landscape reports on sustainability management software.

Client Interview Series

Blog

Introducing The Sustainability Management Software Landscape Report And Forrester Wave™ Evaluation

Abhijit Sunil 3 days ago
Environmental sustainability is a compliance, accounting, and data management challenge for companies. So it's not surprising that the sustainability management software market is expanding rapidly. Learn more about these trends in this preview of our new Wave and Landscape reports on sustainability management software.
Blog

FORR The Planet: Sustainability Interview Series — Hallmark

Abhijit Sunil March 5, 2024
Kristin Edie, vice president of enterprise sustainability at Hallmark, discusses her leadership role and the most impactful sustainability efforts at Hallmark.
Blog

Forr The Planet: Sustainability Interview Series — Mary de Wysocki, Chief Sustainability Officer at Cisco

Abhijit Sunil March 7, 2023
Read this interview with Cisco's chief sustainability officer Mary de Wysocki to learn about her priorities in building up the sustainability team and the challenges that lie ahead in the telecommunications sector.
Blog

Forr The Planet: Sustainability Interview Series — Dell Technologies

Abhijit Sunil October 25, 2022
Get an inside look at Dell's sustainability strategy from Page Motes, Dell Technologies Head of Corporate Sustainability.

Complimentary Resources

ebook

The ROI Of Sustainability

Forrester research shows that sustainability-focused companies have seen better financial results relative to their peers, as well as higher employee retention and improved customer satisfaction.

Build a use case for sustainability in Europe and Asia Pacific.

Webinar

Incorporating Sustainability Into Your Technology Strategy

Sustainability initiatives come with more than just goodwill, they result in tangible “green money” for the leaders willing to innovate their technology strategy

Webinar

The State Of Environmental Sustainability In Asia Pacific

Positive climate action is critical for protecting the environment, but it’s also set to become a key competitive differentiator as APAC firms battle to build and maintain customer trust.

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