Welcome To The Green Market Revolution

Climate change is accelerating more rapidly than projected, and the investment response from governments, companies, and consumers in new sustainability solutions has created one of the largest market opportunities in history. Soon your company will be faced with a choice — take part in this new green market revolution or risk obsolescence. Explore the corporate environmental sustainability resources here to learn how your company can make the most of this expanding green market opportunity.

What Is The Green Market Revolution?

Environmental sustainability is vital for the people and the planet, and it also represents one of the largest market opportunities in history. Forrester analysts explain how our Green Market Revolution research can help your organization make the most of this unique opportunity.

Latest Insights

Blog

Location Intelligence Sees Strong Investment On The Back Of COVID, Climate Change, And Supply Chain Shocks

William Dahlgren January 31, 2024
Understand the current state of location intelligence, the value that it adds to your industry, and key trends shaping adoption of the technology.
Blog

The ESG Data And Analytics Market Is Changing Rapidly

Aurelie L'Hostis January 30, 2024
Understand the value that you can expect from an ESG data and analytics provider, learn how providers differ, and investigate options.
Blog

Digitize Your Workflow For Sustainability And Accessibility

Julie Mohr December 27, 2023
In this blog, I look at digitizing an employee experience for both the benefits of sustainability and accessibility. While digitization is relatively easy with a broad technology landscape, making changes for sustainability or accessibility is much harder to do.
Blog

Consumers, COP28, And The Green Market Revolution

Thomas Husson November 30, 2023
With the UN Climate Change Conference (COP28) happening in Dubai, learn why Forrester believes firms can no longer ignore the Green Market Revolution.

Client Interview Series

Blog

Forr The Planet: Sustainability Interview Series — Mary de Wysocki, Chief Sustainability Officer at Cisco

Abhijit Sunil March 7, 2023
Read this interview with Cisco's chief sustainability officer Mary de Wysocki to learn about her priorities in building up the sustainability team and the challenges that lie ahead in the telecommunications sector.
Blog

Forr The Planet: Sustainability Interview Series — Dell Technologies

Abhijit Sunil October 25, 2022
Get an inside look at Dell's sustainability strategy from Page Motes, Dell Technologies Head of Corporate Sustainability.
Blog

Forr The Planet: Sustainability Interview Series — Amazon Web Services

Abhijit Sunil September 7, 2022
Learn about the the primary carbon reduction levers from being on the public cloud vs. being on premise from Christopher Wellise, director of sustainability and carbon at Amazon Web Services.
Blog

Forr The Planet: Sustainability Interview Series — Thoughtworks

Abhijit Sunil August 3, 2022
Cloud carbon footprint calculation and optimization is a critical part of an organization’s overall sustainability strategy. Forrester’s technology sustainability framework highlights the importance of addressing cloud and technology architecture for reducing the overall scope 1, 2, and 3 emissions in any industry. I recently talked with the core leadership team at Thoughtworks that led the […]

Complimentary Resources

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The ROI Of Sustainability

Forrester research shows that sustainability-focused companies have seen better financial results relative to their peers, as well as higher employee retention and improved customer satisfaction.

Build a use case for sustainability in Europe and Asia Pacific.

Webinar

Incorporating Sustainability Into Your Technology Strategy

Sustainability initiatives come with more than just goodwill, they result in tangible “green money” for the leaders willing to innovate their technology strategy

Webinar

The State Of Environmental Sustainability In Asia Pacific

Positive climate action is critical for protecting the environment, but it’s also set to become a key competitive differentiator as APAC firms battle to build and maintain customer trust.

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