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Digital Leaders

Enhance The Business Value Of Digital Products And Experiences

Emerging market dynamics such as artificial reality and supply chain challenges have spurred changes in consumer behavior and accelerated the pace of digital disruption. Digital leaders are under pressure to leverage the skill sets, technology, and data necessary to deliver distinguished digital experiences that will win over today’s empowered consumers.

For many leaders today, this means fundamentally transforming their digital strategies for engaging customers, including achieving a renewed understanding of what consumers value and what it means to deliver truly relevant experiences.

How Forrester Can Help

Challenges You Face

It’s a demanding time for digital leaders. Businesses struggle to align on the role of “digital,” and the maturity of digital organizations varies across industries and regions. At the same time, disruption is in full force as emerging technologies change consumer demands. We understand the challenges in front of you as you explore innovative ways of getting ahead:

  • Dynamic competition and the threat of new entrants and commercial models
  • Gaps between great digital experiences and lackluster physical products
  • An acute need for robust internal and external ecosystems to deliver world-leading digital experiences
  • A lack of metrics and measurements that link digital experiences to business goals

How Forrester Helps You Drive Business Results

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Bold Solutions Fit For You

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Win With Superb Digital Experiences

Forrester Decisions for Digital Business & Strategy provides you with tools and frameworks to help you tackle your priorities and hands-on guidance to help you overcome digital divides, win and retain more customers, and accelerate the future profitability of your business.

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Consulting

Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work to fully customized, long-term transformation initiatives.

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Blog

Beyond Headless And Composability: The Era Of Agentic Content Management Arrives

Chuck Gahun 3 days ago
The Forrester Wave™: Content Management Systems, Q1 2025, reveals a transformed field of third-generation CMSes that are delivering new business value through (1) generating AI-powered content variants at scale and (2) AI agents to enhance content teams’ interactions with digital content.
Read More
Blog

Dual-OMS TEI: Companies Actually Get Their Money’s Worth

Emily Pfeiffer March 11, 2025
We evaluated the Total Economic Impact™ of companies that simultaneously use two order management systems, and our research uncovered surprising findings.
Read More
Blog

Forrester’s Customer Obsession Awards: Why Winning This Award Matters

Keith Johnston March 11, 2025
Showcase your customer obsession journey and achievements with Forrester’s 2025 awards. Apply now for the chance to gain global recognition and exclusive perks while elevating your brand.
Read More
Blog

How Consumer Electronic Brands Can Bolster Their DTC Business

Sucharita Kodali March 4, 2025
Read this Forrester blog to learn which DTC consumer electronics brands stood out and why in Forrester’s Digital Go-To-Market Review.
Read More
Discover More Insights For Digital Business Leaders

Upcoming Events For Digital Leaders

CX Summit EMEA

London & Digital

CX Summit North America

Nashville & Digital

CX Summit APAC

Sydney & Digital

Technology & Innovation Summit APAC

Sydney & Digital

Technology & Innovation Summit EMEA

London & Digital

Technology & Innovation Summit North America

Austin & Digital

Meet A Few Of Our Digital Business & Strategy Analysts

Brandon Purcell

VP, Principal Analyst

Aurelie L'Hostis

Principal Analyst

Peter Wannemacher

Principal Analyst
Zhi Ying Barry

Zhi Ying Barry

Principal Analyst

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Americas: +1 615.395.3401
EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060