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Digital Leaders

Enhance The Business Value Of Digital Products And Experiences

Emerging market dynamics such as artificial reality and supply chain challenges have spurred changes in consumer behavior and accelerated the pace of digital disruption. Digital leaders are under pressure to leverage the skill sets, technology, and data necessary to deliver distinguished digital experiences that will win over today’s empowered consumers.

For many leaders today, this means fundamentally transforming their digital strategies for engaging customers, including achieving a renewed understanding of what consumers value and what it means to deliver truly relevant experiences.

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Challenges You Face

It’s a demanding time for digital leaders. Businesses struggle to align on the role of “digital,” and the maturity of digital organizations varies across industries and regions. At the same time, disruption is in full force as emerging technologies change consumer demands. We understand the challenges in front of you as you explore innovative ways of getting ahead:

  • Dynamic competition and the threat of new entrants and commercial models
  • Gaps between great digital experiences and lackluster physical products
  • An acute need for robust internal and external ecosystems to deliver world-leading digital experiences
  • A lack of metrics and measurements that link digital experiences to business goals

How Forrester Helps You Drive Business Results

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Bold Solutions Fit For You

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Win With Superb Digital Experiences

Forrester Decisions for Digital Business & Strategy provides you with tools and frameworks to help you tackle your priorities and hands-on guidance to help you overcome digital divides, win and retain more customers, and accelerate the future profitability of your business.

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Consulting

Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work to fully customized, long-term transformation initiatives.

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Forrester’s retail research team highlights data insights from retailers’ online Black Friday and Cyber Monday 2023 participation.
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Retailers: Leverage Store Associate Tools And Engage Your In-Store Teams For Customer Satisfaction

Lauren Cevallos 1 day ago
A new Forrester report, The Store Associate Tools Landscape, Q4 2023, has published, and this blog breaks down how retailers can leverage these tools for their associates.
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Customer Obsession Awards — Nominations Wanted

Martin Gill 2 days ago
The 2024 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.
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Consumers, COP28, And The Green Market Revolution

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With the UN Climate Change Conference, COP28, starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability. Forrester Believes That Firms Can No Longer Ignore The Green Market Revolution Massive government spending with the Inflation Reduction Act in the US, […]
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Discover More Insights For Digital Business Leaders

Upcoming Events For Digital Leaders

CX APAC

Sydney & Digital

CX North America

Nashville & Digital

CX EMEA

London & Digital

Technology Forum North America

Austin & Digital

Technology Forum EMEA

London & Digital

Meet A Few Of Our Digital Business & Strategy Analysts

Brandon Purcell

VP, Principal Analyst

Dan Bieler

Principal Analyst

Emily Pfeiffer

Principal Analyst

Jacob Morgan

Principal Analyst

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