Forrester Market Insights

Stay ahead of changing customer and market dynamics with insights, advice, and strategic direction.

Drive more business by better understanding target buyers and their top challenges.

Identify key opportunities to impact the market by learning more about competitors and how to best differentiate.

Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, marketing, customer experience (CX), product, and sales functions use customer obsession to accelerate growth. Our clients are your clients, so we have the unique ability to show you how your buyer sees you.

Our insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; and the shared wisdom of our clients.

• 9 of the top 10 banking companies
• 9 of the top 10 insurance companies
• 3 of the top 5 retail companies
• 9 of the top 10 software and IT companies
• The top 4 wealth management companies
• The top 4 healthcare companies
• The top 5 life sciences companies
• The top 2 mail, package, and freight delivery companies
• The top 2 advertising and marketing agencies
• 4 of the top 5 telecommunications companies

Stay ahead of changing customer and market dynamics and plan for the future with leading research. You’ll get customer obsession research, customer insights, trends and predictions, market forecasts, technology and service provider landscapes, and more.

Uncover opportunities to strengthen your roadmap based on what your buyers want and where your competitors are weak. You’ll have access to all Forrester Wave™ evaluations, Forrester’s unique perspective for technology, CX, marketing, sales, and product functions, 95+ buyer priorities, and Forrester inquiry topic snapshots.

Put winning strategies in place and build lasting skills with objective advice and proven approaches. Use inquiry sessions, analyst relations research and frameworks, analyst-led webinars, events, and an exclusive Crafting Analyst Relations certification course.

• Analyst Relations Workshops: Join an interactive workshop session to solidify your expertise and learn new approaches to managing major analyst evaluations.
• Research Reprints: License a Forrester published report for demand generation or awareness campaigns.

• Content Marketing: Activate Forrester content, custom thought leadership, and Total Economic Impact™ (TEI) studies to stand out in a busy market.
• Consulting: Gather your team to jump-start a project, execute on a transformational strategy, or anything in between with a Forrester analyst.