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Data, AI, And Analytics Leaders

Drive Growth Through Trusted AI Insights

Delivering AI-powered insights that drive business growth requires a comprehensive strategy that aligns data, technology, and business leaders. To be successful, these leaders must find ways to expand their organizational influence, build trust in their work, and enable the business to make better decisions.

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Challenges You Face

Today’s data, AI, and analytics leaders often struggle to drive significant business impact because their role and function may not be clearly defined, limiting their influence across their organization. Forrester can help address these and other significant challenges, including:

  • Overcoming organizational silos to align business units and functions around data and AI.
  • Implementing data governance effectively.
  • Defining career development tracks to retain skilled data, AI, and analytics professionals.
  • Balancing emerging technology and innovation with practical goals and implementation.
  • Clearly defining your role and responsibilities to avoid overlap with other positions.

How Forrester Helps You Drive Business Results

Forrester empowers data, AI, and analytics leaders to build and implement strategies that will scale data and AI efforts and align your organization around a data-driven culture.

Bold Solutions Fit For You

Forrester helps data, AI, and analytics leaders and their teams deliver consistent data strategies that align to business goals while embracing the future of data and AI with clarity and confidence.

Create Business Value From Trusted Data And AI

Forrester Decisions for Data, AI & Analytics helps enterprise data and technology leaders create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture with urgency.

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Blog

When Code Is Free, What’s Left To Sell?

Frederic Giron 12 hours ago
I met a fascinating character at an AI Tinkerers meetup in Hong Kong last week: the managing director of a 70-person firm that develops and manufactures consumer electronics products. He’s replacing his entire SaaS stack (including ERP, HRMS, CRM, helpdesk, and soon e-commerce) using agentic AI and a system built on OpenClaw, three Claude Max […]
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Blog

What It Means That The Leader In “Agentic Commerce” Just Pulled Back

Emily Pfeiffer 2 days ago
The Information broke the story that OpenAI has nixed its Instant Checkout functionality that enabled shoppers to complete their orders directly in ChatGPT. Read what this shift means for merchants.
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Blog

When The Cloud Comes To Town: How Energy, Communities, And Accountability Need A Rethink

Abhijit Sunil 3 days ago
The rapid expansion of AI-driven data centers transforms what once seemed like invisible, back-end digital infrastructure into a highly visible, very localized challenge. According to Forrester’s US Tech Market Forecast, 2025 To 2030, AI could add 1.3 to 1.7 gigatons of carbon emissions annually, equivalent to 2–3% of global emissions. Additionally, global data center demand […]
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Blog

Anthropic Doubles Down On Agentic For The Enterprise

Brent Ellis 6 days ago
Anthropic’s push into agentic AI highlights a core enterprise challenge: Speed alone is not enough. It's governance, trust, and accountability that determine real value.
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Blog

Unlock The Zero‑Click Buyer Data Hiding In Your Bot Traffic

John Buten 7 days ago
Business buyers are researching you long before they ever click on your site — and increasingly, they’re not clicking at all. Zero‑click behavior is surging, with buyers relying on answer engines and genAI tools as their first stop for gathering information, comparing vendors, and evaluating solutions. Marketers are stuck guessing how they influence buyers through […]
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Blog

How To Shape AI At B2B Summit: From Ideas To Execution

Peter Ostrow February 27, 2026
With The Fray joining as a featured performer, this year’s B2B Summit inspired a creative reimagining of “How to Save a Life” through a Forrester lens. This post reflects the real conversations B2B leaders are having right now: how teams align, how leaders decide what to change, and how AI is shaped into something useful, human, and measurable.
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