B2C Marketing Leaders

Take The Lead As An Empowered Champion Of Customer Obsession

Today’s customers demand more from brands — increased transparency, greater commitment to values, enhanced convenience, and seamless and immersive experiences. For B2C marketing leaders, these rising customer expectations collide with lagging budgets and amped-up pressure to prove financial results.

To succeed, B2C marketing must reclaim its strategic remit across the organization, embrace the evolution of technology and analytics, and secure C-suite advocacy by boldly demonstrating the value of marketing and its impact on growth and value.

Challenges You Face

Marketing leaders today must consider how to achieve the maximum financial, social, and environmental value for the company. This remit requires a deeper understanding of customer experience and how it intersects with the brand experience. We understand the challenges you face as you explore innovative ways to distinguish your brand and cement customer loyalty, including:

  • Competing against nontraditional entrants in an increasingly complex landscape.
  • Reluctance of the business to inject key customer insights into strategy.
  • Securing budgets and demonstrating the value of marketing across the organization.
  • Balancing quick wins against long-term ROI.
  • Keeping pace with changing customer behaviors, including waning loyalty and technology demands.

Bold Solutions Fit For You

Forrester empowers B2C marketing executives to establish the marketing function as an indispensable business driver, leading the intersection of customer and brand experience and innovating new ways of securing long-term value and growth.

Secure Long-Term Value And Growth

Forrester Decisions for B2C Marketing Executives helps leaders increase their brand loyalty and develop an agile marketing function to stay ahead of change and quickly pivot to evolving market and customer demands.

Blog

A TikTok Ban? It’s America First, Taking Aim On Short-Form Video

Mike Proulx 4 days ago
TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security threat to the US and should be banned. A TikTok Ban Is Preemptive, Based On Suspicion, Not Substantiation The statements made and questions asked by members of Congress today are […]
Blog

For US Consumers, The Pandemic Is Going, But Not Gone

Audrey Chee-Read 4 days ago
All signs point to the COVID-19 pandemic being fully behind us: The Biden administration’s COVID-19 national public health emergency protocols are set to end on May 11; consumers’ comfort in pre-pandemic activities, such as going to a concert or a museum, is increasing over time; and while travel is starting to recover, the lack of […]
Blog

Invest In A Cross-Channel Marketing Hub To Elevate Your Campaign Strategy

Rusty Warner 6 days ago
Empowered customers expect seamless cross-channel experiences. B2C marketers must understand customers and create value exchanges in their individual moments of need. That’s a tough job if your martech ecosystem is overly complex or badly integrated — or both. A cross-channel marketing hub (CCMH) can help marketers overcome data and channel integration complexity to consistently engage […]
Blog

Don’t Rely On The Butterfly Effect To Measure Business Value

Rusty Warner March 17, 2023
It is critical for marketers and customer experience pros to align their respective metrics with shared business metrics. Use customer lifetime value alignment to achieve this.

Upcoming Events For B2C Marketing Leaders

Meet A Few Of Our B2C Marketing Analysts

Predictions 2023: Fortune Favors The Bold And Focused 

Download Our Guide To Explore 12 Research-Led Priorities Leading 2023 Success

Business uncertainty continues to increase, and with it comes the need for a focused vision and decisive action.

Sitting on the sidelines to wait out market uncertainty isn’t a strategy. It’s a common mistake many businesses make in times of flux. The fact is that opportunities to move ahead exist if you know where to look.

Explore the hidden opportunities in the year ahead. Download Forrester’s Predictions 2023 guide to discover the priorities shaping the year ahead. It contains analyst advice on advancing past disruption with actionable insights to help you thrive in the face of change, including:

  • Business priority shifts to plan for now.
  • Technology adoption for outpacing disruption.
  • Changes in teams and talent that are making a big impact.
  • Missteps and business risks to avoid.

Download Our Guide To Explore 12 Research-Led Priorities Leading 2023 Success

Business uncertainty continues to increase, and with it comes the need for a focused vision and decisive action.

Sitting on the sidelines to wait out market uncertainty isn’t a strategy. It’s a common mistake many businesses make in times of flux. The fact is that opportunities to move ahead exist if you know where to look.

Explore the hidden opportunities in the year ahead. Download Forrester’s Predictions 2023 guide to discover the priorities shaping the year ahead. It contains analyst advice on advancing past disruption with actionable insights to help you thrive in the face of change, including:

  • Business priority shifts to plan for now.
  • Technology adoption for outpacing disruption.
  • Changes in teams and talent that are making a big impact.
  • Missteps and business risks to avoid.

Thank you for downloading our Predictions 2023 guide! Choose your language experience to access your information.

Complimentary Webinar

Attend Our Predictions 2023 Live Webinar 

Join our analysts for a live webinar to learn how you can use Forrester’s 2023 Predictions to move your business ahead with bold action and clear focus.