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B2C Marketing Leaders

Take The Lead As An Empowered Champion Of Customer Obsession

Today’s customers demand more from brands — increased transparency, greater commitment to values, enhanced convenience, and seamless and immersive experiences. For B2C marketing leaders, these rising customer expectations collide with lagging budgets and amped-up pressure to prove financial results.

To succeed, B2C marketing must reclaim its strategic remit across the organization, embrace the evolution of technology and analytics, and secure C-suite advocacy by boldly demonstrating the value of marketing and its impact on growth and value.

How Forrester Can Help

Challenges You Face

Marketing leaders today must consider how to achieve the maximum financial, social, and environmental value for the company. This remit requires a deeper understanding of customer experience and how it intersects with the brand experience. We understand the challenges you face as you explore innovative ways to distinguish your brand and cement customer loyalty, including:

  • Competing against nontraditional entrants in an increasingly complex landscape.
  • Reluctance of the business to inject key customer insights into strategy.
  • Securing budgets and demonstrating the value of marketing across the organization.
  • Balancing quick wins against long-term ROI.
  • Keeping pace with changing customer behaviors, including waning loyalty and technology demands.

Bold Solutions Fit For You

Forrester empowers B2C marketing executives to establish the marketing function as an indispensable business driver, leading the intersection of customer and brand experience and innovating new ways of securing long-term value and growth.

Secure Long-Term Value And Growth

Forrester Decisions for B2C Marketing Executives helps leaders increase their brand loyalty and develop an agile marketing function to stay ahead of change and quickly pivot to evolving market and customer demands.

Learn More
Blog

Marketing Best Practices For Ecodesign

Thomas Husson 11 hours ago
Learn how companies are balancing reductions in environmental impact with meeting consumer demands.
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Blog

The Marketer’s Guide To Volatility

Dipanjan Chatterjee May 5, 2025
Navigating Volatility Businesses are no strangers to volatility. In the past two decades, the dot-com bubble burst, the financial crisis triggered the worst recession since the Great Depression, and the COVID-19 pandemic precipitated a global shutdown. But the level of confusion during this bout of economic volatility is unlike anything CMOs and other business leaders […]
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Blog

Power Growth With Your Total Experience

Thomas Husson May 2, 2025
When companies improve both brand equity and CX in tandem, there is a significant revenue uplift. Learn more at CX Summit EMEA June 2–4, 2025, in London.
Read More
Blog

Three Signs We’re In A Consumer Spend Slowdown

Audrey Chee-Read May 1, 2025
Though consumer behavior often lags behind sentiment, there are already indicators that they're pulling back on spending.
Read More
Read More Insights For B2C Marketing Leaders

Upcoming Events For B2C Marketing Leaders

CX Summit EMEA

London & Digital

CX Summit North America

Nashville & Digital

CX Summit APAC

Sydney & Digital

Meet A Few Of Our B2C Marketing Analysts

Jay Pattisall

VP, Principal Analyst

John Pedini

Principal Analyst

Emily Collins

VP, Research Director

Dipanjan Chatterjee

Vice President, Principal Analyst

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Americas: +1 615.395.3401
EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060