B2C Marketing Leaders

Take The Lead As An Empowered Champion Of Customer Obsession

Today’s customers demand more from brands — increased transparency, greater commitment to values, enhanced convenience, and seamless and immersive experiences. For B2C marketing leaders, these rising customer expectations collide with lagging budgets and amped-up pressure to prove financial results.

To succeed, B2C marketing must reclaim its strategic remit across the organization, embrace the evolution of technology and analytics, and secure C-suite advocacy by boldly demonstrating the value of marketing and its impact on growth and value.

Challenges You Face

Marketing leaders today must consider how to achieve the maximum financial, social, and environmental value for the company. This remit requires a deeper understanding of customer experience and how it intersects with the brand experience. We understand the challenges you face as you explore innovative ways to distinguish your brand and cement customer loyalty, including:

  • Competing against nontraditional entrants in an increasingly complex landscape.
  • Reluctance of the business to inject key customer insights into strategy.
  • Securing budgets and demonstrating the value of marketing across the organization.
  • Balancing quick wins against long-term ROI.
  • Keeping pace with changing customer behaviors, including waning loyalty and technology demands.

Bold Solutions Fit For You

Forrester empowers B2C marketing executives to establish the marketing function as an indispensable business driver, leading the intersection of customer and brand experience and innovating new ways of securing long-term value and growth.

Secure Long-Term Value And Growth

Forrester Decisions for B2C Marketing Executives helps leaders increase their brand loyalty and develop an agile marketing function to stay ahead of change and quickly pivot to evolving market and customer demands.

Blog

Capitalize On Search Marketing’s Evolution With Two New Reports

Nikhil Lai November 22, 2022
In 2023, marketers plan to spend more on paid and organic search despite data deprecation and economic headwinds. According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 2022, 82% of CMOs plan to increase paid search budgets and 74% plan to increase SEO budgets in 2023. As search budgets grow, the medium is changing radically. […]
Blog

Unlock Loyalty Throughout The Customer Lifecycle

Mary Pilecki November 17, 2022
Loyalty marketers, the scope of your job just expanded. And before you panic, it’s a good thing. Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. But brands and customers alike have faced unprecedented challenges over the last few years, including a pandemic, supply chain issues, and social […]
Blog

Get Ready For The B2B Marketing Agency Gold Rush

John Arnold November 17, 2022
The in-house B2B marketing trend of the past few years — expanding in-house agencies, centers of excellence, and shared services — has peaked. Fifty-nine percent of B2B marketing decision-makers now say that they are planning to increase marketing spend on outsourced services. This new investment mindset, combined with macro and micro economic factors, has sparked […]
Blog

Consumers Haven’t — And Don’t Plan To — Shop Via Social Media

Kelsey Chickering November 16, 2022
US consumers have little interest in doing their shopping — let alone holiday shopping — on social media platforms.

Upcoming Events For B2C Marketing Leaders

CX EMEA
May 10-11, 2023

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CX North America
June 13-15, 2023

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CX APAC
May 25-26, 2023

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Meet A Few Of Our B2C Marketing Analysts

Predictions 2023: Fortune Favors The Bold And Focused 

Download Our Guide To Explore 12 Research-Led Priorities Leading 2023 Success

Business uncertainty continues to increase, and with it comes the need for a focused vision and decisive action.

Sitting on the sidelines to wait out market uncertainty isn’t a strategy. It’s a common mistake many businesses make in times of flux. The fact is that opportunities to move ahead exist if you know where to look.

Explore the hidden opportunities in the year ahead. Download Forrester’s Predictions 2023 guide to discover the priorities shaping the year ahead. It contains analyst advice on advancing past disruption with actionable insights to help you thrive in the face of change, including:

  • Business priority shifts to plan for now.
  • Technology adoption for outpacing disruption.
  • Changes in teams and talent that are making a big impact.
  • Missteps and business risks to avoid.

Download Our Guide To Explore 12 Research-Led Priorities Leading 2023 Success

Business uncertainty continues to increase, and with it comes the need for a focused vision and decisive action.

Sitting on the sidelines to wait out market uncertainty isn’t a strategy. It’s a common mistake many businesses make in times of flux. The fact is that opportunities to move ahead exist if you know where to look.

Explore the hidden opportunities in the year ahead. Download Forrester’s Predictions 2023 guide to discover the priorities shaping the year ahead. It contains analyst advice on advancing past disruption with actionable insights to help you thrive in the face of change, including:

  • Business priority shifts to plan for now.
  • Technology adoption for outpacing disruption.
  • Changes in teams and talent that are making a big impact.
  • Missteps and business risks to avoid.

Thank you for downloading our Predictions 2023 guide! Choose your language experience to access your information.

Complimentary Webinar

Attend Our Predictions 2023 Live Webinar 

Join our analysts for a live webinar to learn how you can use Forrester’s 2023 Predictions to move your business ahead with bold action and clear focus.