B2C Marketing Leaders

Take The Lead As An Empowered Champion Of Customer Obsession

Today’s customers demand more from brands — increased transparency, greater commitment to values, enhanced convenience, and seamless and immersive experiences. For B2C marketing leaders, these rising customer expectations collide with lagging budgets and amped-up pressure to prove financial results.

To succeed, B2C marketing must reclaim its strategic remit across the organization, embrace the evolution of technology and analytics, and secure C-suite advocacy by boldly demonstrating the value of marketing and its impact on growth and value.

Challenges You Face

Marketing leaders today must consider how to achieve the maximum financial, social, and environmental value for the company. This remit requires a deeper understanding of customer experience and how it intersects with the brand experience. We understand the challenges you face as you explore innovative ways to distinguish your brand and cement customer loyalty, including:

  • Competing against nontraditional entrants in an increasingly complex landscape.
  • Reluctance of the business to inject key customer insights into strategy.
  • Securing budgets and demonstrating the value of marketing across the organization.
  • Balancing quick wins against long-term ROI.
  • Keeping pace with changing customer behaviors, including waning loyalty and technology demands.

Bold Solutions Fit For You

Forrester empowers B2C marketing executives to establish the marketing function as an indispensable business driver, leading the intersection of customer and brand experience and innovating new ways of securing long-term value and growth.

Secure Long-Term Value And Growth

Forrester Decisions for B2C Marketing Executives helps leaders increase their brand loyalty and develop an agile marketing function to stay ahead of change and quickly pivot to evolving market and customer demands.

Blog

The Agency Landscape Converges On Frictionless Partner Models

Jay Pattisall 3 days ago
Many CMOs are turning to more frictionless marketing partner models to improve integration and deliver better consumer experiences. A recent COMvergence report for new business in the US shows that integrated agency reviews increased fourfold from 2020 to 2021. And according to Forrester’s research, nearly a third of CMOs at larger organizations intend to integrate […]
Blog

Performance Marketing Is Underperforming

Nikhil Lai 4 days ago
Every advertising channel now parades as “performance” to appear accountable to outcomes. This dilution, along with three trends, is causing performance marketing’s underperformance.
Blog

Marketing Efficacy And Operations Hinge On Marketing Resource Management

Jessica Liu 6 days ago
Today’s marketers face an existential crisis of looming irrelevance. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience. To adeptly support brand strategy, marketers must make marketing operations more efficient, streamlined, and cost effective, especially among pandemic-induced decentralized workforces. Proactivity is paramount for […]
Blog

Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together

Stephanie Liu August 5, 2022
Marketing and risk share a common goal: building customer trust. By partnering, marketers and S&R pros can use the growing momentum around consumer privacy to grow customer trust.

Upcoming Events For B2C Marketing Leaders

CX APAC
May 10-11, 2022

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CX EMEA
June 22-23, 2022

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CX North America
June 7-9, 2022

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Meet A Few Of Our B2C Marketing Analysts

Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Thank you!