Fuel Sales Pipeline By Aligning The Go-To-Market Approach

Built of many acquisitions, e-commerce software company Cart.com needed to unify its pricing, operations, and messaging. Key to this work was improving its customer segmentation and aligning its go-to-market approach. In this video, Cart.com’s VP of Product Marketing Summer Daoud explains how using Forrester frameworks helped Cart.com sharpen its segmentation and targeting, resulting in a significant lift in marketing’s contribution to sales pipeline.

Our marketing-sourced pipeline has increased from 72% in Q4 of last year to 110% in Q1 of this year, and that has allowed us to really contribute to our larger company goals.

Summer Daoud
VP of Product Marketing, Cart.com