Bring A New SaaS-Based Solution To Your Existing Customer Base

F5 Networks launched a new, transformative SaaS-based solution that it wanted to sell to its existing customer base. In this video, Kuna Nallappan, VP of marketing for Asia Pacific and Japan at F5, explains how F5 Networks had existing, traditional partners but then worked with Forrester to better understand partner ecosystems in a SaaS-based environment, helping the business bring its partners along on its journey. 

Forrester puts a lot of effort into defining frameworks and working with the client to execute on those frameworks.

Kuna Nallappan
VP of Marketing, Asia Pacific & Japan, F5 Networks