How Market Insights Help Sharpen NTT DATA’s Strategic Edge

As an analyst relations lead working closely with the sales team, Jessie Norman relies on market insights to equip them to close more deals. Forrester Market Insights gives her an edge by keeping her up to date on trends in product design, application development, CX, and other critical areas. In this video, Norman describes how Forrester has helped her NTT DATA team grow its visibility and move from operational to strategic.

I use Forrester Market Insights nearly every day. For me, it's education. I'm educating myself on … all the areas of the business that I cover. And then I'm also using it to pull insights out of that research and take that back to our business stakeholders.

Jessie Norman
Analyst Relations, NTT DATA