Angelina Gennis, Senior Analyst

Show Notes:

Forrester’s culture energy data reveals that culture varies across organizations, including within an individual company. In this episode, Martin interviews Angelina on her findings regarding customer-facing employees’ unique culture. Angelina shares her findings from other interviews with other culture experts, who helped her explain the data. We cover:   

  • What is Forrester’s culture energy model? 
  • What were you looking for in this research? 
  • How does culture differ from frontlines to back-office? 
  • How can back-office leaders build empathy and support frontlines culture? 
  • Is hybrid work better for frontlines culture? 

Listen to the full episode to hear more about culture on the front lines.