About Forrester

Forrester Research (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

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Integrity Policy

Forrester is an independent research and advisory firm that produces objective research and analysis for leaders in technology and marketing roles. Integrity is a core value of our company and our brand. Forrester employees may not engage in activities that will compromise — or appear to compromise — the integrity of our research.

Forrester's integrity policy, research methodologies, and corporate culture guide our employees in the course of developing and disseminating our research products and services.

Forrester's business success depends on the independence and objectivity of our research. We embody this by:

  • Taking a stand. Our independence allows us to produce research and analysis that express clear opinions. Forrester's research agenda, judgments, and conclusions are solely under our control. Client companies cannot purchase research coverage or favorable opinions.
  • Employing structured methodologies. Our RoleView Research employs structured methodologies that ensure consistent research quality and recommendations across markets, technologies, and geographies.
  • Keeping our independence. Forrester's internal policies create an environment where clients and vendors cannot wield undue influence on our research topics and judgments. Our policies restrict employees from joining company boards, or endorsing any vendor's strategy or products. Consulting work that is done for our vendor clients that compares companies or products is client-confidential and may not be used as part of any marketing collateral or marketing campaign. Employees can accept reimbursement only for reasonable travel expenses incurred to attend, or travel to, vendor-sponsored events, analyst days, or briefings.

Forrester is accountable for publishing fair and accurate research. If we make a factual mistake, we will provide a fair hearing and will correct material errors quickly.