Create Standout Product Experiences
Drive Growth Through Innovation
Focus product investments on the unspoken and evolving customer needs most likely to fuel growth.
Establish Best Practices For Success
Create consistent, efficient, and effective practices through customer-obsessed product lifecycle approaches.
Improve Product Manager Skills
Enhance product managers’ skills and competencies with proven models and practices.
Key Priorities
As a product management leader, you’re under constant pressure to deliver on today’s priorities while staying one step ahead of what’s coming tomorrow. Forrester Decisions for Product Management is tailored to help you focus on your most pressing priorities:
- Discover customer needs that will drive innovation.
- Improve competencies through product manager upskilling.
- Improve the product lifecycle process.
- Implement value-based pricing.
- Manage the product portfolio.
- Enable agile product management and development alignment.
- Lead a high-performing product management ecosystem.
What’s Included In This Service
Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:
Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research.
- Customer obsession research
- Customer insights
- Trends and predictions
- Market forecasts
- Technology and service provider landscapes
Empower your team to conquer your priorities with proven strategic models and plug-and-play templates.
- KPIs and peer benchmarks
- Assessments
- Strategic models
- Strategy templates
- Forrester Wave™ evaluations for your function
- Certification courses
Accelerate progress and de-risk decisions with best practices tailored to you and your team.
- Guidance sessions
- Peer discussions
- Event attendance
- Dedicated relationship management
Working with Forrester’s best-in-class processes helped us gain the necessary confidence to develop and manage our SaaS pricing and packaging.
—
Chief revenue officer, technology manufacturer
Service Model Spotlight
The Forrester Expanding Product Management Sphere
The Expanding Product Management Sphere illustrates the broader role that product management must take on as its responsibilities expand to oversee the entire product experience.
Support For Leaders And Team Members
Forrester Decisions for Product Management offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, and certification courses.
Leader
Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.
Team
Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.
Meet A Few Of Our Product Management Analysts
Looking for more time with experts?
Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between.
Product Management Spending Recommendations, 2023
To Drive Trust, Minimum Viable Product Needs Minimum Viable Security
The Keys To 2023 Planning? Discipline And Precision
Getting Marketing Leaders Back Together At Forrester’s B2B Summit EMEA 2022
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