Drive Audience-Centric Strategies
Champion Strategic Innovation
Identify the highest-value customer needs and market opportunities to guide product investment for greater growth and profitability.
Improve Go-To-Market Momentum
Align the organization to bring products to market with precision through a strategic, repeatable approach centered on target audience needs and preferences.
Lead An Ever-Evolving, Complex Portfolio Of Offerings
Strategically design, manage, and market a multifaceted portfolio of offerings that adapts to changing customer needs.
Key Priorities
As a go-to-market leader, you’re under constant pressure to deliver on today’s priorities while staying one step ahead of what’s coming tomorrow. Forrester Decisions for Portfolio Marketing & Product is tailored to help you focus on your most pressing priorities:
- Understand Market, Competitive, and Customer Insights
- Craft Winning Go-To-Market Strategies
- Define, Launch, and Grow Innovative Products
- Formulate Value-Based Pricing And Packaging Strategies
- Create Customer-Obsessed Messaging And Content
- Develop Product and Commercialization Growth Strategies
- Lead High-Performing Portfolio Marketing And Product Management Functions
What’s Included In This Service
Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:
Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research.
- Customer obsession research
- Customer insights
- Trends and predictions
- Market forecasts
- Technology and service provider landscapes
Empower your team to conquer your priorities with proven strategic models and plug-and-play templates.
- KPIs and peer benchmarks
- Assessments
- Strategic models
- Strategy templates
- Forrester Wave™ evaluations for your function
- Certification courses
Accelerate progress and de-risk decisions with best practices tailored to you and your team.
- Guidance sessions
- Peer discussions
- Event attendance
- Dedicated relationship management
Pivot To Buyer Centricity With A Proven Framework
With a product selection as vast as TE Connectivity’s, a product orientation is natural. Learn how working with Forrester helped the company’s automative division rally around a buyer-centric approach.
Driving Revenue Growth Through Better Brand Recognition
Hear how Tax Systems doubled the size of its deals and cut its time to close deals by nearly half after working with Forrester to refine its messaging.
Support For Leaders And Team Members
Forrester Decisions for Portfolio Marketing & Product offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, and certification courses.
Leader
Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.
Team
Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.
Looking for more time with experts?
Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between.
Meet A Few Of Our Portfolio Marketing & Product Analysts
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