Forrester

Forrester's Role Manifesto

By focusing our entire organization on serving clients by professional role, Forrester delivers highly relevant research-based services aligned to your agenda — not ours. This unique role-focused approach is central to our corporate mission: helping you succeed every day. Our Role Manifesto represents this distinct commitment.

1. We put roles first. That means you first. That means the first impression you have of us, whether we're communicating to you in person or virtually, is that we know your role — we cultivate a deep understanding of the role you fulfill within your organization and the specific challenges and goals that drive you.
2. We operate with a clear understanding of our clients' needs. Diving deep into your role enables us to work as a trusted advisor who understands which priorities are key to helping you solve a problem or seize an opportunity.
3. We get personal with our clients. It's all about trust. We are the most valuable to our clients who trust us. Once we've earned it, that's when we create and deliver the most relevant research-based services you need to achieve success . . . faster.

Our Values

At Forrester, our core values guide us in everything we do. We call these values 3CIQ:

• Client: At Forrester, our clients come first. How can we do a better job for them? We never stop working on it.
• Collaboration: We collaborate — both with one another and with our clients – share ideas honestly, and work through problems together.
• Courage: It's not always easy to make the tough call, but our clients and our colleagues expect and value that from Forrester.
• Integrity: If we don't practice truth — if clients, employees, and shareholders can't count on us to be honest — then why should they trust us?
• Quality: Often used by clients to describe Forrester's services and employees, it's a critically important company attribute.