Healthcare Industry Services

Elevate Experiences And Turn Disruption Into Growth

As the healthcare industry navigates a perfect storm of rising costs, aging populations, policy shifts, and profound technological change, adaptability is paramount. Yet payers and providers must not only respond to disruption — they must harness it as a catalyst for growth. Forrester empowers healthcare organization leaders to thrive amid disruption and build technology-driven strategies that win, serve, and retain customers.

Stay Ahead Of Healthcare Trends

Balancing cost pressures with exceptional experiences is no easy feat — particularly in today’s volatile and fast-moving climate. Healthcare leaders face myriad additional challenges, including:

Innovation Demands

Emerging technologies like AI and machine learning can hold transformative potential, but it can be hard to know which are best for your organization. Forrester helps you evaluate the benefits and risks of new technologies and make the right decisions.

Fragmented Customer Insights

Many providers lack a comprehensive view of customers and struggle to engage with them throughout their journeys. Forrester’s data-driven research and customer insights help you achieve a holistic view.

Regulatory And Policy Changes

Adapting to these changes entails new systems and processes, with potential impacts on care delivery. Forrester helps you anticipate shifts on the horizon so that you can prepare.

Security Risks

Today’s healthcare organizations face threats ranging from data breaches and ransomware to concentration risks. Forrester’s best-practice research and guidance equip you to mitigate risk and leverage new technologies safely.

Solutions

Bold Solutions For Healthcare

Forrester helps payers and providers stay ahead of change through a unique continuous guidance model that blends research, consulting, and live events. Informed by the latest trends, innovations, and data, our tailored interactions empower you to act swiftly and decisively.

Among the Fortune 500, we work with:

The top 5

healthcare companies

The top 10

life sciences companies

Among the Global Fortune 500, we work with:

6 of the top 8

healthcare companies

7 of the top 10

life sciences companies

Turn Strategy Into Action With Forrester

Forrester helps healthcare leaders make confident decisions and accelerate progress. With Forrester Decisions, you get access to deep research, strategic frameworks, benchmarks, and ready-to-use tools — plus expert guidance tailored to your goals. Explore the solutions below to learn how Forrester can support your priorities.

Forrester Decisions for Customer Experience

Sharpen customer insights, enhance the quality of healthcare experiences, and demonstrate ROI from experience improvements.  

Forrester Decisions for Technology Executives

Develop a technology strategy that drives tangible outcomes while embedding privacy and cybersecurity into the organization.

Forrester Decisions for Technology Architecture & Delivery

Advance modernization initiatives and deliver data and AI at scale.

What Our Clients Are Saying

Ardent Health

How Ardent Health Puts Patients Front And Center

Ardent Health strives to put its patients at the heart of all it does. Learn how Forrester is helping with that mission.

Quest Diagnostics

Inside Quest Diagnostics’ Progress With Journey Mapping

Quest Diagnostics has made huge strides with journey mapping and customer understanding, with support from Forrester.

Upcoming Events For Healthcare Industry Leaders

Blogs

Blog

Predictions 2027: A Consumer Revolution Is Rewriting Healthcare’s Rules

Arielle Trzcinski 6 days ago
AI, direct-to-consumer services, and breakthrough therapies are changing how consumers navigate healthcare. Explore three 2027 predictions that will reshape healthcare journeys and challenge organizations to rethink their role.
Blog

UnitedHealthcare Wins Forrester’s 2026 Data & AI Impact Award For NA

Sudha Maheshwari October 6, 2026
Forrester’s 2026 Data & AI Impact Award recognizes organizations that are scaling AI beyond individual use cases to drive meaningful business outcomes through trusted, enterprisewide data and AI capabilities. This year’s winner exemplifies how a strong foundation of governance, enablement, and responsible AI can turn innovation into lasting organizational impact.
Blog

AI Won’t Fix Healthcare Until Leaders Redesign The Work

Shannon Germain Farraher September 28, 2026
Healthcare has a history of using technology to do a heroic amount of work. Electronic health records (EHRs) were supposed to centralize patient data; patient portals were supposed to simplify access; automation was supposed to make operations hum: Much of that didn’t happen — at least, not as neatly as demos promised. And now AI […]
Blog

Qualtrics Goes All In On Healthcare Experience Management

Judy Weader September 25, 2026
It’s been a busy few weeks for Qualtrics. Two weeks after announcing its XM Data & AI platform — coming in 2027 — it held an (understandably) long-delayed coming-out party for its plans to dominate the healthcare industry. Although Qualtrics announced its intention to acquire PG Forsta last year, the deal didn’t close until May […]

Meet Our Healthcare Industry Analysts

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