Retail & CPG Challenges
Today’s retail and CPG leaders face critical pressures on multiple fronts. As AI reshapes consumer expectations and operational efficiency, you must proactively integrate intelligent technologies to stay competitive. Forrester can help you strengthen your foothold at a time of sweeping change and tackle challenges including:
Fragmented Consumer Insights
Many companies struggle to unify data from online and in-store experiences. We help leaders gain a full view of customer behavior and improve customer experience (CX) strategies.
Rising Expectations For Personalization
As consumers demand tailored experiences across touchpoints, we support personalization initiatives through commerce tech evaluations and CX best practices.
Supply Chain Disruptions And Tariff Pressures
Global volatility and evolving logistics challenge operational efficiency. Forrester provides forecasts and strategic insights to help you adapt supply chains and mitigate risks.
Fast-Moving Tech Advances
With technology transforming every aspect of retail, our research and guidance help you evaluate new platforms and tools and make future-forward decisions.
Unclear Strategic Roadmaps
Leaders often lack clarity on where to invest next. We work with you to activate data-driven decisions for measurable business impact.
Our Solutions
Bold Solutions For Retail & CPG
Forrester helps business and technology leaders at retail and CPG firms develop and execute strategies that drive measurable business value. Through a unique continuous guidance model that blends research, consulting, and live events, we ensure you stay ahead of every curve. Our tailored interactions reflect the latest trends, innovations, and data — and empower you to act swiftly and decisively.
Among the Fortune 500, we work with:
CPG companies
advertising and marketing agencies
Among the Global Fortune 500:
CPG companies
automotive companies
Turn Strategy Into Action
Working with Forrester equips you to make confident decisions and accelerate progress. With Forrester Decisions, you get access to deep research, strategic frameworks, benchmarks, and ready-to-use tools — plus expert guidance tailored to your goals. Explore the solutions below to learn how Forrester can support your priorities.
Forrester Decisions for Customer Experience
Sharpen customer insights, enhance the quality of experiences, and demonstrate ROI from experience improvements.
Forrester Decisions for Technology Architecture & Delivery
Advance technology modernization initiatives to capture new opportunities and deliver business value.
Forrester Decisions for Digital Business & Strategy
Meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.
What Our Clients Are Saying
The Data And IT Team At Newell Brands Works To Communicate Its Value
Learn how the information delivery team at Newell Brands works with Forrester to better communicate its value to the organization.
How Sleep Number’s CIO Partners With Forrester On Legacy Platform Upgrades
Watch this video to learn how Forrester helps Sleep Number manage and upgrade its legacy IT platforms.
Best Buy Evolves Its Leadership, Strategy, And Operations For Customer Obsession
Customer obsession is encoded in Best Buy’s DNA. Learn how working with Forrester helped the company sharpen its CX vision and infuse customer obsession throughout its operations.
Upcoming Events For Retail & CPG Industry Leaders
Blogs
Consumers Aren’t Ready To Delegate Payments To AI Agents
Digital Commerce Has Moved On — Many Retail Websites Have Not
Agents Are In The Aisle: The 2026 NRF APAC Innovators To Watch
The State Of Agentic Commerce In Mid-2026
Meet Our Retail & CPG Industry Analysts
Want The Latest Forrester News?
Sign up for our Insights At Work newsletter and get exclusive updates delivered directly to your inbox.
Thanks for signing up.
Stay tuned for updates from the Forrester blogs.