About Forrester

Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow.

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Integrity Policy

Forrester is an independent research and advisory firm that produces objective research and analysis for leaders in technology and marketing roles. Integrity is a core value of our company and our brand. Forrester employees may not engage in activities that will compromise — or appear to compromise — the integrity of our research.

Forrester's integrity policy, research methodologies, and corporate culture guide our employees in the course of developing and disseminating our research products and services.

Forrester's business success depends on the independence and objectivity of our research. We embody this by:

  • Taking a stand. Our independence allows us to produce research and analysis that express clear opinions. Forrester's research agenda, judgments, and conclusions are solely under our control. Client companies cannot purchase research coverage or favorable opinions.
  • Employing structured methodologies. Our RoleView Research employs structured methodologies that ensure consistent research quality and recommendations across markets, technologies, and geographies.
  • Keeping our independence. Forrester's internal policies create an environment where clients and vendors cannot wield undue influence on our research topics and judgments. Our policies restrict employees from joining company boards, or endorsing any vendor's strategy or products. Consulting work that is done for our vendor clients that compares companies or products is client-confidential and may not be used as part of any marketing collateral or marketing campaign. Employees can accept reimbursement only for reasonable travel expenses incurred to attend, or travel to, vendor-sponsored events, analyst days, or briefings.

Forrester is accountable for publishing fair and accurate research. If we make a factual mistake, we will provide a fair hearing and will correct material errors quickly.