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Advisory & Demand Generation

Unprecedented technology change. Socioeconomic implications of global megatrends. Ever-evolving customers. These dynamics are forcing business and technology leaders to adapt quickly, shift to new ways of operating, and stay agile in their approach.

Fueled by our customer-obsessed research, Forrester’s seasoned analysts and experts partner with leaders to advance their initiatives, navigate competitive headwinds, and fuel additional pipeline growth to ensure lasting impact.

Get In Touch With An Expert

Engagements tailored to your needs ​

Depending on your organization’s capabilities and timeline, Forrester offers a variety of clearly defined time-saving engagements that flex to meet your changing needs. ​

Initiative workshops. Kick-start your initiatives and drive internal alignment in an in-person, interactive tailored session with an analyst. You’ll learn about industry trends and best practices with up to 20 internal collaborators. Available exclusively to Forrester Decisions Leaders.

Advisory. Go deeper with Forrester analysts to establish a custom relationship through strategy sessions. Available as 2-hour, half-day, or full-day engagements, you’ll stay ahead of the market, understand buyer challenges, and sharpen your focus for current market trends and the competitive landscape.

Demand generation support. Use reprints, speeches, webinars, customized content marketing programs, and event sponsorships to educate your customers on critical trends, build trust, and showcase the ROI and impact your solution provides using a proven, data-driven economic methodology.

Initiative Workshops

Forrester provides initiative workshops to support your own initiatives and get you and your wider team to the best outcomes. Initiative workshops are in-person sessions built around your needs and can be as short as 2 hours or run up to a full-day, interactive experience. Sample workshops include:

AI

  • AI Innovation Lab
  • Benchmark Your Employees’ Readiness for AI
  • Develop Your Workforce AI Strategy
  • GenAI Use Cases And Stakeholder Buy-In
  • GenAI Workforce Readiness
  • Build A Pragmatic GenAI Strategy
  • GenAI In Martech
  • Navigating AI For Health Systems And The Clinical Workforce
  • GenAI In The Contact Center
  • Preparing For An AI Agentic Future

B2B

  • Messaging Cycle Workshop
  • Prepare Your Organization For Zero-Click Search
  • Building The Revenue Operations Function

B2C

  • Amplify Growth With Forrester’s Total Experience Approach
  • AI Agents For E-Commerce
  • Measuring Customer Journeys

Technology

  • High-Performance IT
  • AEGIS Assessment
  • AI, Agents, And AIQ

Advisory

Sharpen your focus and get feedback from experts through Forrester Advisory. Available as a 2-hour or half-day session virtually, or as a full day of in-person engagement, Forrester strategy sessions are available to high-tech and service providers, offering an outside, expert perspective on:

  • Competitive analysis
  • Customer insights
  • Market trends
  • Product roadmap review
  • Go-to-market strategy review
  • Messaging review

Create Content That Fuels Demand

Leveraging Forrester’s objective insights, influential voice in the market, and proven Total Economic Impact™ ROI methodology, our consultants partner with marketing and sales professionals to create relevant, insightful, and data-driven custom content that converts prospects into customers.​

Work with our experts on your awareness and lead generation initiatives to educate your buyers on key trends in your market, build rapport and trust, and enable them to justify the investment in your offerings.

Explore our capabilities​

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