How Reltio Shifted From MQLs To Buying Groups

The buyer journey is evolving, with more stakeholders and longer sales cycles. It’s a complex endeavor best tackled with a broader context of group buying dynamics.

Shifting from marketing–qualified leads (MQLs) to buying groups makes it possible to identify and engage key stakeholders, build stronger relationships, and increase the likelihood of conversion. It sounds good, because it is!

Watch this webinar replay to learn how one company put the power of buying groups into action to boost pipeline, deal flow, and revenue in just 60 days.

Hear how Reltio worked with Forrester to shift its revenue process from MQLs to buying groups to transform revenue outcomes.

What Will You Learn?

Explore the key elements behind Reltio’s successful transition that helped it achieve remarkable results.
Discover the winning strategies and mindset shifts that accelerated Reltio’s transition.
Uncover the tangible business value gained from Reltio’s shift to buying groups.

What’s In It For You?

Gather tips and advice for transforming from MQLs to buying groups and opportunities.
Receive practical guidance to ensure a smooth and successful transition.
Gain practical, real-world insight to revolutionize your revenue generation strategy.