Drive Long-Term Growth With A Customer-Centric Revenue Transformation

The B2B Revenue Waterfall tracks deal progression with buying groups. It’s an important revenue process tool, but it’s just one part of the picture, as marketing, sales, and customer success teams are still locked in their own lanes, chasing metrics tied more to internal goals than customer impact. 

What if you could transform your revenue process to focus teams on creating customer value at every lifecycle stage? You can, with Forrester’s new Opportunity Lifecycle framework.

Watch this webinar to learn how to use transformative framework to shift from revenue-centric to customer-obsessed activity to achieve long-term sustainable growth. 

Discover how it engages teams through pre–sale, pipeline, and post–sale activity, aligning them on a shared vision, shifting them from inside-out to outside-in thinking, breaking down silos, and making the culture customer–obsessed. 

Watch the on-demand webinar so you can:

• Unleash the power of the Opportunity Lifecycle framework for sustainable, long-term B2B growth. 
• Leave outdated go-to-market practices behind and embrace modern revenue strategies such as harnessing signals, buying groups, cross-functional work techniques, and more. 
• Transform your revenue mindset, practices, and culture to prioritize customer value.