Fix Your Hyper-Focus On Revenue That Neglects Customers, Fails Buyers, And Distorts Focus

Join us for a LIVE webinar on achieving long-term growth with revenue process transformation that creates customer value at every lifecycle stage. 

Tuesday, June 25, 2024
11 a.m. EDT | 8 a.m. PDT | 4 p.m. BST (60 minutes)

The B2B Revenue Waterfall tracks deal progression with buying groups. Its an important revenue process tool, but its just one part of the picture, as marketing, sales, and customer success teams are still locked in their own lanes, chasing metrics tied more to internal goals than customer impact. 

What if you could transform your revenue process to focus teams on creating customer value at every lifecycle stage? You can, with Forrester’s new Opportunity Lifecycle Framework. 

Join us for a live webinar to learn how to use this transformative framework to shift from revenue-centric to customer-obsessed activity to achieve long-term sustainable growth. 

Discover how it engages teams through presale, pipeline, and postsale activity, aligning them on a shared vision, shifting them from inside-out to outside-in thinking, breaking down silos, and making the culture customerobsessed. 

Reserve your seat so you can:

  • Unleash the power of the Opportunity Lifecycle framework for sustainable, long-term B2B growth. 
  • Leave outdated go-to-market practices behind and embrace modern revenue strategies such as harnessing signals, buying groups, cross-functional work techniques, and more. 
  • Transform your revenue mindset, practices, and culture to prioritize customer value. 

Featuring

Webinar: Fix Your Hyper-Focus On Revenue That Neglects Customers, Fails Buyers, And Distorts Focus

Tuesday, June 25, 2024 
11 a.m. EDT | 8 a.m. PDT | 4 p.m. BST

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