Account-Based Marketing
Insights
Account-Based Marketing Success: Building the Perfect Profile
That’s the problem with most high-level account profiles: They’re not actionable at the “why should I call” and “what can they buy” levels. They’re also not helpful to marketers who want to determine the most relevant messaging and offers. They’re a start, but not enough.
Five Myths About Account-Based Marketing
It must be something in the spring air, but lately SiriusDecisions clients are coming to us with lots and lots of questions about account-based marketing (ABM). ABM is a broad category, including everything from one-to-one marketing to named accounts to customer marketing.
A Tale of Two Benchmarks
Here’s a tale of two benchmarks, both SiriusDecisions customers. We recently benchmarked their marketing and sales budgets; both have annual revenue of less than $50 million, are primarily software vendors, and have similar average selling prices and sales cycles.