Planning Guide 2024: B2B Marketing Executives
Download our Planning Guide 2024: B2B Marketing Executives report for research-driven insight on the areas we’ve identified for investing, divesting, and experimenting with your 2024 budget.
Our research reveals that generating growth is a top priority for B2B firms and that aligning your marketing budget with business priorities is crucial to demonstrating marketing’s value — and driving B2B revenue.
Get your copy of this 2024 annual planning research to challenge your budget assumptions and drive growth in unpredictable times. With it, you can:
- Benchmark your B2B marketing budget against industry benchmarks.
- See how your peers are investing in programs, personnel, and technology.
- Target generative AI investments that deliver business value.
What’s Inside?
- Top investments for creating a marketing engine of business growth
- The three areas where you can divest your funds
- The four investments to experiment with for growth generation
Thank you!
Related Resources
Explore these additional planning resources for further guidance on where B2B marketers should invest, pull back, and experiment in 2024: