For You And Your Organization
There are two ways you can use B2B marketing certification courses to align your team and move faster together:
- Through always-on access through Forrester Decisions for B2B Marketing Executives, Marketing Operations, Demand Generation & ABM, Portfolio Marketing, and Partner Ecosystem Marketing
- As a one-time cohort-based course experience
Available courses:
Deepen Your Understanding
Forrester certification courses are a fast and scalable way to align your team on key definitions and frameworks by discipline. Each course includes:
- Self-paced, online lessons built for practical application to your real-world challenges.
- Timed, 60-day cohorts that bring together peers from multiple geographies and industries.
- Content that adapts to suit executives, experienced, and novice team members.
- Forrester certification as proof of you and your team’s accomplishment and specialized skills.
Based on the research presented in this course, I can make the case to our CEO that marketing is a primary revenue driver.
— B2B Marketing alum
Accelerating B2B Marketing
Align your marketing team toward a common strategy and way of working. Hone your strategic efforts and develop meaningful, ongoing relationships with buyers and customers.
Accelerating B2B Marketing is available as a one-time course experience or as part of Forrester Decisions for B2B Marketing Executives, Marketing Operations, Demand & ABM, Portfolio Marketing, and Partner Ecosystem Marketing
The next course begins on June 20. Register by June 16.
Forrester account required for registration. Sign in or create an account.
Topics Covered In Accelerating B2B Marketing
Chapter 1: Understand The Drivers Of Great B2B Marketing
Pinpoint the core drivers of key offerings in target markets that are most important to your organization, using key concepts in B2B marketing to drive alignment across functions and improve success with evolving audiences.
Chapter 2: Plan For Audience-Centricity
Identify buyers’ needs and explore their decision-making process through journey mapping to deliver effective audience-centered marketing.
Chapter 3: Architect The Postsale Customer Lifecycle
Develop a framework for meeting customer expectations by identifying goals and interactions for each stage of the customer lifecycle.
Chapter 4: Improve B2B Campaigns With The Integrated Approach
Align your campaign goals with targeted approaches for prioritized audiences to improve cross-functional collaboration and, ultimately, business results.
Chapter 5: Optimize The Revenue Engine For Growth
Explore how your organization can recognize opportunities versus leads by shifting to a buying-group-centered approach.
Chapter 6: Measure Marketing’s Business Impact
Create meaningful systems of measurement that accurately reflect marketing’s contribution to your organization’s business goals.
Mastering Demand & ABM
Improve how you target, engage, and enable buyers and buying groups to deliver pipeline momentum from your demand and account-based marketing programs.
Mastering Demand & ABM is available as a one-time course experience or as part of Forrester Decisions for Demand & ABM.
The next course begins on June 20. Register by June 16.
Forrester account required for registration. Sign in or create an account.
Topics Covered In Mastering Demand & ABM
Revenue Engine Optimization
Create a distinctive process to measure, manage, and improve demand efforts through the Forrester Demand Unit Waterfall.
Demand & ABM Strategy And Modeling
Review demand spectrum strategies with tools and templates to simulate results and set accurate expectations.
Real-Time Buyer Enablement
Reach and engage buyers in the right way, at the right time, across the buying decision process.
Demand Program Design And Execution
Use the Forrester Program Pendulum Framework to ensure that your demand programs are the best they can be.
ABM Program Design And Execution
Develop concrete, specific ABM account plans that target the right audience with the right message to drive desired results.
Content For Demand & ABM
Transform outdated content processes and technology into competitive growth drivers for your business.
Mastering Portfolio Marketing
Create deep market and buyer understanding throughout the organization by focusing on buyer personas and their needs. Maximize go-to-market performance with audience-centric positioning, messaging, and product launch programs with impact.
Mastering Portfolio Marketing is available as a one-time course experience or as part of Forrester Decisions for Portfolio Marketing.
The next course begins on June 20. Register by June 16.
Forrester account required for registration. Sign in or create an account.
Topics Covered In Mastering Portfolio Marketing
Understand Your Market
Gain a clear picture of the competitive landscape and develop a prioritized strategy for short- and longer-term portfolio growth.
Know Your Buying Audience
Prioritize the ideal buying groups for your offering and take an audience-centric approach to align product, marketing, and sales as you plan your go-to-market strategy
Design Buyer Journeys
Capture the key buyer insights you need to round out your knowledge of your buying audience and create engaging buyer experiences.
Craft Messaging That Motivates Buyers
Use your deep understanding of your buyers to craft impactful messaging that moves buyers from business problem discovery to decision and purchase.
Enable Your Teams And Organization
Identify the right roles in your organization to enable, determine what knowledge to enable them with, and build a process to focus your enablement efforts for the greatest impact on buyers.
Create Your Product Launch Strategy
Develop a launch strategy that aligns your company’s functions and incorporates proven steps in go-to-market planning so you can maximize business value.
Learn more about B2B Marketing Certification
Thank you for your interest in our B2B Marketing Certifications courses. We will be in touch with more information and to answer any questions that you may have.