Align Across Regions And Tap New Opportunities

For a company that operates across 170 countries and 32 languages, unifying marketing wasn’t easy. Yet with Forrester’s help, Lexmark International aligned its messaging, spend, and measurements across geographies, expanding its customer reach and opportunity pipeline.

In this video, Lexmark’s senior director of revenue marketing describes how the Forrester partnership has also helped him expand his knowledge and skills as a B2B marketing leader and create a clear path to growth.