How Forrester Helped Red Hat Boost Its Marketing ROI

Staying ahead is the name of the game for the worlds leading provider of opensource software. To grow its account-based marketing program in the Asia Pacific region, Red Hat turned to Forrester. In this video, Todd Bates, director of enterprise marketing for Asia Pacific and Japan, explains how Forresters expertise within the APAC region has helped him make investment decisions that have improved marketing ROI. He also describes the qualitative benefits, such as further enhancing Red Hats brand reputation and customer relationships through innovative marketing approaches.  

Often we need to make decisions around where to place our investments, how our people can be best utilized, or how our budgets could be maximized. We’re able to use Forrester as a sounding board to judge ourselves and basically benchmark ourselves against top performers in the market.

Todd Bates
Director of Enterprise Marketing for Asia Pacific and Japan, Red Hat