How Twilio Supercharged Its Brand Awareness

Twilio, a provider of customer engagement solutions, was a well-known name to developers. To make gains with marketing and CX professionals, it turned to Forrester. Vice President of APAC Marketing Nicholas Kontopoulos describes how his work with Forrester helped align regional and global marketing teams through a common set of frameworks and tools. The tight alignment has helped Twilio advance its bold brand awareness goals. 

Forrester is playing a really key role in helping me architect a brand-to-revenue strategy so that the whole team is moving in a common direction.

Nicholas Kontopoulos
Vice President of APAC Marketing, Twilio