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How Discount Tire Set Up A Successful Customer Advisory Board

A customer advisory board can provide valuable insight into how your organization can better serve and retain customers. But it can be a struggle to earn the buy-in necessary to realize that value. Learn how Forrester helped Discount Tire set up a successful, long-lasting customer advisory board.

Navigating through the waters on how to go to market with [a customer advisory board] … without the guidance of Forrester, and [them] being able to help us make those decisions, it wouldn’t have happened that quickly and it may not have happened at all.
— Mike Bolland
Director of Customer Experience, Discount Tire

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