Software AG’s Data-Driven Approach To Customer Feedback

Discover how Software AG has leveraged customer feedback to achieve quick wins with demonstrable financial benefits. Adam Camm, program director, customer experience (VoC) at Software AG describes why the over 50-year-old multinational is investing in customer experience. With Forrester’s help, the organization was able to hit the ground running and make financial gains.

As products become similar, people are going to distinguish between those companies that offer a great customer service and those that don't. Those that don't offer a great customer experience will lose out on revenue, and those that do will see their revenue increase.

Adam Camm
Program Director, Customer Experience (VoC)