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Turn Customer Value Into Revenue

To build and sustain revenue, B2B marketers need to understand their buyers and support them throughout their journeys. Looking to bolster the buyer and customer experience, Zebra Technologies partnered with Forrester. In this video, Zebra’s Vice President of Demand and Field Marketing Tim McCarren explains how Forrester helped his team adopt a holistic approach to serving customers and strengthen alignment with sales and product.

I'm really proud that we've taken a data-driven approach to our digital marketing, and really to all of our marketing, and woven data into all the decisions we make about how we engage with our customers.

— Tim McCarren
Vice President of Demand and Field Marketing, Zebra Technologies

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