Elevate The Digital Experience For Better CX

A seamless digital experience is table stakes for leading B2B companies. When Zebra Technologies recognized that the digital experience it offered buyers wasn’t adequately supporting their journey, they turned to Forrester. In this video, Vice President of Demand and Field Marketing Tim McCarren explains how Forrester helped his team create a consistent and compelling digital experience that was more aligned with buyers’ needs throughout their journey.

Our alignment of our customer experience and our digital strategy really resulted in a more friction-free planning process for our marketing teams working together. And it allowed our marketers to be more agile in the way they plan digital and physical activities together.

Tim McCarren
Vice President of Demand and Field Marketing, Zebra Technologies