The focus of Dun & Bradstreet’s commercial sales and marketing team is to drive customer centricity throughout the organization and get prescriptive about how the business supports customers. Infusing customer centricity throughout D&B’s campaigns and messaging is a vital part of that mission. In this video, Jen Burns, senior vice president of commercial operations and marketing at Dun & Bradstreet, describes how Forrester’s Messaging Nautilus provided a needed reference point for the go-to-market functions to align their efforts and ensure that they were speaking to customers’ needs. “The partnership that [Forrester] gives to me, to my team, to the organization as a whole has truly been a profound experience for me,” Burns says.
