How Panasonic Connect Fuels A Data-Driven Marketing Culture

Meaningful data and insights are key to strategic decision making, and that includes understanding how peer organizations measure progress. Padmaja Ravikumar, Senior Business Analyst at Panasonic Connect, describes how Forrester equips her organization with industry standards and best practices that guide their efforts and help them gauge their progress. In particular, she says, Forrester’s reports on brand architecture have helped validate her team’s direction and elevated their confidence in moving forward.