Assess Functional Performance To Improve Product Effectiveness

DDI helps B2B organizations develop exceptional leaders. In this video, VP of Product Management Verity Creedy explains how DDI partnered with Forrester to better understand its buyers and market and how its product management function stacked up against its peers. The work has helped Creedy’s team be more effective and improve its product.

[The Forrester team] has become an extension of my advisory team, giving me guidance on how to be more effective, what I should be looking at in the market, and the impact of that on our products, and they hold me accountable.

Verity Creedy
VP, Product Management, DDI