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How RCG Turned Brand Strategy Into Fuel For Growth

A strong B2B brand strategy is a potent growth catalyst, and to boost the RCG Global Services brand, SVP and CMO Rachelle McLure turned to Forrester. In this video, McLure describes how working with Forrester helped her elevate the RCG brand, strengthen the impact of marketing campaigns, and ensure that messaging reaches the right audience. This work, in turn, has helped her build a foundation for predictable growth.

One of the things I absolutely love about Forrester is that the analysts listen first before they prescribe … and when I ask a question, it's not a generic answer that I get back. It really is something that's customized to me and my size company

— Rachelle McLure
SVP & CMO, RCG Global Services

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