Build A Customer-Obsessed Sales Force

A customer-obsessed company needs a customer-centric sales team. Hear how working with Forrester has helped software provider Atlassian implement a successful sales methodology and onboarding program that has advanced its customer-first mission.

Where Forrester has come in early on for me is helping introduce things like a global sales onboarding program that didn’t exist prior […] The other aspect where Forrester’s been really instrumental, has been introducing a sales methodology.

Danny De Los Santos
Senior Manager, Sales Enablement, Atlassian