Building A Future Fit Company With Siemens AG

Forrester’s insights helped Siemens AG establish its new open business platform, called Siemens Xcelerator, to support customers with their digital transformations. Robust competitive intelligence and market perspectives from Forrester Market Insights played a critical role in launching this initiative. Siemens AG also turned to Forrester to refine and clarify its go-to-market message and customer communications. Together, Forrester and Siemens AG succeeded in building a future fit company that uniquely meets customers’ needs.

The challenge is huge. We are setting up an open business platform called Siemens Xcelerator. Forrester helps us really understand this future fit strategy [in terms of] what a future fit company does differently.

Bettina Rotermund
SVP, Head of Strategy, Siemens Xcelerator Siemens AG