Streamline And Communicate The Marketing Plan

Marketing organizations don’t work in a vacuum; to get things done, marketing leaders need to work in lockstep with their peers across functions. In this video, Kathleen De Bondt, VP of marketing, EMEA, at Veeam Software, describes how she worked with Forrester to develop a B2B Marketing Plan On A Page, a streamlined document that helps her clearly communicate to the marketing team and cross-functional stakeholders what marketing will do to support company objectives in a coming year. The plan, she says, keeps marketers focused and sets realistic expectations for sales, finance, and other teams.

[Forrester is] a connection point for me with the broader world of marketing and also how to do things in marketing today

Kathleen De Bondt
VP of Marketing, EMEA, Veeam Software