How Wolters Kluwer Health Revamped Its Marketing For A Changing Landscape

As healthcare has evolved, healthcare marketing has needed to evolve along with it. Among the key challenges facing Sara Larsen, Wolters Kluwer Health’s VP of Marketing and Communications for Clinical Effectiveness, were understanding the changing dynamics of buying decision making and aligning her executive team on how to effectively communicate the company’s unique value to a changing market. In this video, Larsen describes how Forrester’s research, frameworks, and hands-on guidance helped her marketing team through the internal transformation this required. “Forrester was very helpful to think through all of those elements of change management and communication … not just for our customers in the market and analysts, but also for our employees,” she says.