Create Content That Fuels Demand

Technology-empowered B2B buyers no longer rely on sales interactions and company product information for their decision-making. Adapting to these new buying dynamics requires marketing and sales to create credible content that resonates with the right buyer at the right time for effective demand generation.

Forrester is a trusted, credible, and influential voice in the market. We understand what it takes to produce standout content in engaging formats. Leverage and partner with our experts to create and deliver objective, thoughtful content backed by rich market insights and cutting-edge research. Using our proven methodologies, you’ll capture mindshare, generate high-quality leads, and illustrate the ROI of your solutions.

Work with us to design an effective ongoing content marketing program to reach your target buyers at each stage of their journey. You’ll gain impactful and reusable assets that can be brought to life across channels — and convert prospects into customers.

Hear Midori Allen, senior director of content marketing solutions, share results from Forrester clients who used customized reprints, speeches, and ROI studies to engage B2B buyers and increase demand.

Total Economic Impact™ (TEI) Study

A Forrester TEI study helps you generate demand by illustrating the tangible value of your offering. You gain solid economic ROI evidence and data points that support the buying process.

Using our proven TEI methodology, you’ll be able to quantify and qualify your product’s value, help buyers justify investment, and empower your sales team.

There are two delivery options available for Forrester TEI studies:

  • Standard delivery. Present study findings on a Forrester-hosted site with access to web analytics and visitor data.
  • *New* dynamic delivery. Let buyers custom configure the study based on their unique business needs to see their expected ROI with your solution. Data entered into the study enables sales teams to deliver personalized estimates that drive engagement and facilitate customer-obsessed conversations.

Additional activation assets such as executive summaries, infographics, and ebooks are also available to highlight findings and share in a variety of formats.

The [TEI] study has consistently performed as a top lead generation campaign and continues to be an important proof point during our sales cycle.

—Former director of marketing, iovation

See for yourself how buyers can customize the TEI study to see their personalized ROI.

Thought Leadership Content

Forrester’s TLP captured the real-life pain points of the problems faced by modern application development and testing teams. We have been able to create many high-quality opportunities for our services as a result.

— Former sales and business development director, application delivery management and devops, Hewlett Packard Enterprise

Fuel your marketing programs with credible, visionary stories that position you as a thought leader and trusted resource. Commissioned Forrester content, fueled by our objective quantitative and qualitative research, offers your buyers insight into critical trends in your key markets and recommendations aligned to your solution’s strength.

Aligning to your content and campaign strategies, we work with you to create:

  • A short Opportunity Snapshot examining adoption and usage trends of specific market segments to demonstrate your understanding of your target market.
  • An in-depth Thought Leadership Program (TLP) study, analyzing trends, disruptions, and customer needs in a key market to credibly illustrate solution fit.

Speaking Engagements

Capture your buyers’ attention, challenge their thinking, and increase participation in your campaign and attendance at your events by having a Forrester analyst present forward-thinking content that’s credible, memorable, and engaging.

Combine the following tactics and formats to create a campaign program that turns interest into demand:

  • Interactive keynotes for your webinars and events inspire and educate your audience on key trends.
  • Videos and podcasts showcase objective, forward-thinking expertise of your market and buyers’ needs.
  • Content for social campaigns help you build rapport and trust.

We asked Forrester to present on the future of customer service and aligning engagement centers. Not only did we have a higher number of webinar registrants and attendees than ever before, all reviewers rated the event at four stars and above.

— Channel marketing manager, Americas, ClickSoftware Technologies

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