Innovation is a hot topic these days, and it’s no surprise given the increasing pressure from customers to create novel experiences that stay ahead of the competition. And while there’s no shortage of opinions about why innovation is essential, few look at innovation from the perspective of the customer experience professional. In this episode, we explore why savvy CX leaders are adopting an approach focused on fostering and cultivating the conditions that give rise to innovations rather than leading the innovation effort itself.

Click the title below to read more: