To provide a great customer experience (CX) reliably and efficiently, companies must master all six competencies of CX management (CXM) — 1) research, 2) prioritization, 3) design, 4) enablement, 5) measurement, 6) culture. However, misconceptions can cause even the most experienced CX professionals to stumble along the path to CXM maturity. In this episode, we detail some of the most common misunderstandings and explain how CX professionals can get back on track.

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