Design thinking has historically enjoyed “blind support” among executive leaders based on its perceived value. However, many of these same leaders now find themselves under mounting pressure to show the return on their investments (ROI) in the practice. So Forrester built a Total Economic Impact™ (TEI) model to help. It quantifies the value of design thinking and empowers practitioners to form a compelling business case. In this episode, we explain what we mean by “design thinking” and overview our findings from the model. For starters, design thinking delivers an average ROI of 85%. Individual project ROIs can be even higher.

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