Julie Ask, VP, Principal Analyst

Show Notes:

Brands today can reach consumers on more than 300 digital touchpoints, and that number is growing quickly. VP, Principal Analyst Julie Ask joins the CX Cast this week to discuss the complexity of the consumer digital touchpoint landscape, and how companies must navigate this to build a strong CX strategy.

We discuss:

  • How is the consumer digital touchpoint landscape evolving?
  • What is the impact of this complexity on organizations striving to build great customer experiences?
  • How are companies handling this complex digital landscape?
  • What have we (Forrester) learned that can help companies navigate this complexity?
  • Will this complexity continue or plateau?

Listen to the full episode to hear more about the complexity, evolution, and future of the digital touchpoint landscape.


See the Forrester report: Consumers Use Few Digital Touchpoints.