Su Doyle, Senior Analyst

Show Notes:

CX pros are used to focusing on the customer, often using tools like personas and workshops to create stellar customer experiences. This week, Forrester Senior Analyst Su Doyle makes the case for using those same strategies to prove CX value internally.

We discuss:

  • Why should businesses focus on internal stakeholders when proving CX value?
  • Why, and how, should CX teams keep articulating the importance of customer centricity?
  • How can CX pros use personas internally to reinforce CX importance?
  • What actionable steps can CX pros take now?

Tune in to learn about how to build stronger relationships with CX stakeholders.