Show Notes

Technology underpins great CX. But how much do you really know about how your platforms work? How much do you need to know? What’s the next big technology that you need to pay attention to? OK, obviously it’s generative AI, but what else? Producer Julia joined Martin at Forrester’s annual Technology & Innovation Forum in London to find out what’s hot in the world of technology. 

We discuss: 

  • Enterprise marketing technology, with VP, Principal Analyst Rusty Warner. 
  • Operational business resilience, with Senior Analyst Madelein van der Hout. 
  • Turing bots and genAI, with VP, Principal Analyst Diego Lo Giudice. 
  • 2024 predictions, with VP, Research Director Paul McKay. 
  • Overcoming internal silo structures, with VP, Research Director Pascal Matzke. 


Tune in to hear more insights from Tech & Innovation Forum EMEA 2023.