Featuring:

Joana de Quintanilha, VP and principal analyst

Show Notes:

Angelina Gennis and Martin Gill sit down with Joana de Quintanilha, VP and principal analyst, to explore how companies can go beyond fixing broken experiences and cocreate breakthrough value with customers. Joana highlights actionable strategies and creative techniques, as well as how to strike the balance between data-driven insights and imaginative thinking to supercharge your customer journeys. We discuss: 

  • What is journey innovation, and why is it more than just fixing broken experiences? 
  • How can companies balance fixing today’s problems with investing in future innovation? 
  • What role does technology and AI play in journey innovation?  
  • How can teams use creativity and data together to spark innovation? 
  • What are some practical ways to make innovation a habit?