Featuring:

Brad Haag, Senior Analyst

Show Notes:

How can marketing work with CX to improve customer experience? This week, Angelina sits down with senior analyst Brad Haag to dive into the world of marketing measurement and analytics. Brad shares how to accurately measure the impact of marketing efforts, the evolution of marketing mix modeling, and the role of data science in modern marketing strategies. We discuss:

  • What intersections CX has with marketing
  • How marketing efforts can impact CX for new and existing customers
  • What, and how, CX pros can learn about marketing measurement and analytics