Featuring:

Debra Eddy, Guest Lecturer at UCL

Show Notes:

Martin is joined by Debra Eddy, guest lecturer at University College London (UCL), to discuss how universities are preparing the next generation of CX leaders. Debra shares her journey from fast-moving consumer goods marketing to academia, and how UCL builds real-world skills and employability for students while adapting to changes brought by AI. We discuss:

  • The importance of skills vs. knowledge in an AI world
  • How AI impacts assessment at universities
  • How student attitudes are changing to be more outcome-focused
  • How to be a life-long learner

 

Debra invites practitioners and business to collaborate with UCL students on projects and internships. Contact: d.eddy@ucl.ac.uk